Booking Holdings Inc. (BKNG) Stock
NASDAQBKNG has an Alpha Score of 41 out of 100 (weak), computed on Oct 28, 2026 from 3 of 4 sub-scores. 14 members of Congress disclosed 52 trades in BKNG since 2018: 30 purchases and 22 sales, most recently Josh Gottheimer (sale, Jun 1, 2026). 5 of the hedge funds AlphaScala tracks reported BKNG in 13F filings for the quarter ended Jun 30, 2026; the largest reported position is D.E. Shaw's at $359.88M. Company insiders reported 0 open-market buys and 20 sales on SEC Form 4 in the 90 days to Oct 30, 2026. Its trailing P/E ratio is 16.4 and its net margin 25.5% (key statistics as of Oct 22, 2026).
What is BKNG's Alpha Score?
How it works →Alpha Score of 41 reflects weak overall profile with poor momentum, moderate value, moderate quality. Based on 3 of 4 signals – score is capped at 90 until remaining data ingests.
Computed from 3 of 4 sub-scores; a sub-score is left out when its inputs are missing, and the composite is capped accordingly.
Computed Oct 28, 2026
A rules-based research rating, not a recommendation to buy or sell.
Which members of Congress traded Booking Holdings Inc. (BKNG)?
Most recent: Josh Gottheimer (sale, Jun 1, 2026); records start Aug 16, 2018.
| Politician | Trade date | Type | Amount |
|---|---|---|---|
| Josh Gottheimer D-NJ · House | 2026-06-01 | sale | $1k – $15k |
| Gil Cisneros D-CA · House | 2026-05-15 | partial sale | $1k – $15k |
| Gil Cisneros D-CA · House | 2026-04-14 | purchase | $1k – $15k |
| Alan Armstrong R-OK · Senate | 2026-03-27 | purchase | $1k – $15k |
| Gil Cisneros D-CA · House | 2026-03-13 | purchase | $1k – $15k |
| Gil Cisneros D-CA · House | 2026-02-10 | partial sale | $1k – $15k |
| Gil Cisneros D-CA · House | 2025-12-19 | purchase | $1k – $15k |
| Gil Cisneros D-CA · House | 2025-11-18 | purchase | $1k – $15k |
From STOCK Act periodic transaction reports. House filings as of Oct 29, 2026. Senate records here end Oct 21, 2026; later Senate trades are not included.
Every member of Congress who traded BKNG, with filing lags →Which hedge funds own BKNG?
From 13F filings| Fund | Shares Held | Position Value | Change vs prior Q |
|---|---|---|---|
| D.E. Shaw David Shaw | 2.02M | $359.88M | +1277% |
| Millennium Management Israel Englander | 1.42M | $252.40M | +13130% |
| Citadel Ken Griffin | 631K | $112.48M | +600% |
| Marshall Wace | 533K | $94.94M | +3719% |
| Bridgewater Associates Ray Dalio | 42K | $7.50M | +77824% |
13F holdings as of Jun 30, 2026
Explore all tracked funds →Are Booking Holdings Inc. insiders buying or selling?
SEC Form 4 filings| Date | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| Oct 15, 26 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | SELL | 1.5K | $245K |
| Sep 15, 26 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | SELL | 1.5K | $260K |
| Sep 1, 26 | Mylod Robert J Jr | Director | SELL | 1.0K | $200K |
| Aug 31, 26 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | SELL | 3.0K | $610K |
| Aug 17, 26 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 9.3K | $1.9M |
| Aug 17, 26 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 12.3K | $2.5M |
| Aug 17, 26 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 2.6K | $543K |
| Aug 17, 26 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 8.7K | $1.8M |
| Aug 17, 26 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 5.0K | $1.0M |
| Aug 17, 26 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 5.2K | $1.1M |
SEC Form 4 filings as of Oct 30, 2026
See cluster-buy signals across all tickers →What are BKNG's key statistics?
Key statistics as of Oct 22, 2026
How does BKNG's valuation compare with the Consumer Discretionary sector?
| Metric | BKNG | Consumer Discretionary median | Companies in median |
|---|---|---|---|
| P/E ratio | 16.4 | 21.8 | 122 |
| Net margin | 25.53% | 7.02% | 137 |
| Return on equity | 139.63% | 17.54% | 134 |
Medians over the Consumer Discretionary stocks whose key statistics were refreshed in the last 35 days (newest Nov 2, 2026). P/E excludes loss-making companies.
What did Booking Holdings Inc.'s latest SEC filings say?
Latest 5Booking Holdings Files Amendment to Effect Twenty-Five-for-One Forward Stock Split
On April 2, 2026, Booking Holdings Inc. filed an amendment to its Restated Certificate of Incorporation with the Delaware Secretary of State. This filing formally executes a previously announced twenty-five-for-one forward stock split of the company's common stock. As part of this action, the company increased its total authorized common stock from 1,000,000,000 shares to 25,000,000,000 shares. The amendment became effective at 4:01 p.m. Eastern Time on April 2, 2026. The company expects its common stock to begin trading on a split-adjusted basis at the market open on Monday, April 6, 2026.
- ›Effected a twenty-five-for-one forward stock split of common stock.
- ›Increased authorized common stock from 1 billion to 25 billion shares.
- ›Confirmed split-adjusted trading to commence on April 6, 2026.
Booking Holdings Appoints Caroline Sullivan as Senior Vice President and Chief Accounting Officer
Booking Holdings Inc. filed an 8-K on April 2, 2026, to announce the appointment of Caroline Sullivan as the company's new Senior Vice President, Chief Accounting Officer, and Controller, effective April 29, 2026. Ms. Sullivan, 57, joins the company following her tenure as Vice President of Procurement and Real Estate at Elevance Health and previously served as Chief Accounting Officer and Corporate Controller at Moody's Corporation. Her compensation package includes an annual base salary of $525,000, a target annual bonus of 75% of base salary, and a $300,000 signing bonus. Additionally, she will receive equity grants consisting of $1,000,000 in restricted stock units (RSUs) and a $1,000,000 new hire RSU grant, both to be awarded in May 2026, alongside a $1,000,000 performance share unit (PSU) grant expected in March 2027. The agreement includes standard severance provisions for termination without cause, including salary and bonus continuation, as well as non-competition and non-solicitation covenants.
- ›Caroline Sullivan appointed as SVP, Chief Accounting Officer, and Controller effective April 29, 2026.
- ›Initial annual base salary set at $525,000 with a 75% target annual bonus.
- ›New hire compensation includes a $300,000 signing bonus and $2,000,000 in total RSU grants.
- ›Future performance share unit grant of $1,000,000 scheduled for March 2027.
- ›Executive entered into non-competition and non-solicitation agreements with the company.
Booking Holdings Announces Board of Directors Appointment and Upcoming Director Retirement
On April 1, 2026, Booking Holdings Inc. filed an 8-K report announcing changes to its Board of Directors. The company appointed Kurt Sievers to the Board, effective immediately. Mr. Sievers will also serve on the Board's Corporate Governance Committee. He previously served as the President and Chief Executive Officer of NXP Semiconductors N.V. from 2020 until his retirement in 2025. Mr. Sievers currently holds board positions at Capgemini SE and Daimler Truck Holding AG. He will receive compensation for his service in accordance with the company's existing non-employee director compensation program. Additionally, the company announced that director Lynn Radakovich will retire from the Board. Her retirement is effective at the company's Annual Meeting in June 2026, and she will not stand for re-election at that time.
- ›Kurt Sievers appointed to the Board of Directors effective April 1, 2026.
- ›Kurt Sievers assigned to the Corporate Governance Committee.
- ›Lynn Radakovich to retire from the Board effective June 2026.
- ›Lynn Radakovich will not stand for re-election at the 2026 Annual Meeting.
Booking Holdings Announces Fourth Quarter 2025 Financial Results and Twenty-Five-For-One Stock Split
On February 18, 2026, Booking Holdings Inc. filed an 8-K report to announce its financial results for the fourth quarter ended December 31, 2025. The company provided its consolidated balance sheet, statements of operations for the three and twelve months ended December 31, 2025, and the consolidated statement of cash flows for the twelve-month period. These financial documents were included as part of an attached press release. In addition to the financial reporting, the company announced a twenty-five-for-one forward stock split of its common stock. This action will be executed through an amendment to the company's Restated Certificate of Incorporation, which will increase the number of authorized common stock shares proportionally. Shareholders of record as of the close of market on March 6, 2026, will receive 24 additional shares for every one share held. The distribution of these shares is scheduled to occur after the market closes on April 2, 2026. Trading on a split-adjusted basis is expected to begin at the market open on April 6, 2026.
- ›Reported financial results for the fourth quarter and full year ended December 31, 2025.
- ›Authorized a twenty-five-for-one forward stock split of common stock.
- ›Set record date for stock split as the close of market on March 6, 2026.
- ›Scheduled distribution of additional shares for after market close on April 2, 2026.
- ›Set commencement of split-adjusted trading for April 6, 2026.
Booking Holdings Inc. Files 2025 Annual Report Detailing Debt and Asset Valuations
Booking Holdings Inc. filed its 10-K for the fiscal year ended December 31, 2025. The filing provides a comprehensive breakdown of the company's financial structure, including its extensive portfolio of senior notes with maturities ranging from 2026 through 2046. The company maintains a diversified debt profile, utilizing various senior notes and convertible debt instruments to manage its capital structure. Key financial disclosures include the valuation of long-term investments, specifically equity securities in both public and private companies such as Grab Holdings Limited, Didi Global Inc., and Yanolja Co. Ltd. The company also reported on its intangible assets, including goodwill and trade names associated with its KAYAK brand, noting nonrecurring fair value measurements for these assets. Operational data highlights the company's reliance on online accommodation reservation services as a primary revenue driver. The filing outlines the company's use of derivative financial instruments, including forward contracts, to manage foreign currency exposure. Additionally, the report details the company's revolving credit facility, which includes provisions for letters of credit and swingline loans. The company continues to utilize various equity-based compensation plans, including restricted stock units and performance shares, to incentivize employees. The filing confirms the company's ongoing commitment to its established accounting policies regarding software development, property, plant, and equipment, and leasehold improvements.
- ›Detailed extensive schedule of senior notes maturing between 2026 and 2046.
- ›Reported nonrecurring fair value measurements for KAYAK goodwill and intangible assets.
- ›Disclosed equity investments in Grab Holdings, Didi Global, and Yanolja.
- ›Maintained revolving credit facility with provisions for letters of credit and swingline loans.
- ›Continued use of forward contracts to hedge foreign currency purchase and sales exposure.
- ›Confirmed ongoing reliance on online accommodation reservation services as a primary revenue source.
BKNG price chart
Powered by TradingViewWhat does Booking Holdings Inc. do?
Booking Holdings Inc. is a leading global online travel company founded in 1997 and headquartered in Norwalk, Connecticut. It operates as the world’s largest online travel agency by sales, providing comprehensive booking and payment services for a wide array of travel needs, including hotel and alternative accommodations, airline tickets, rental cars, restaurant reservations, cruises, experiences, and vacation packages. The company manages prominent branded platforms such as Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo, with transaction fees from these online bookings forming the core of its revenue and profits. Primarily serving the consumer cyclical sector within travel services and hotels, resorts, and cruise lines industries, Booking Holdings Inc. employs approximately 24,800 people and maintains a significant market presence with a market capitalization exceeding US$157 billion. Through its innovative digital marketplaces, it facilitates seamless connections between travelers and service providers worldwide, playing a pivotal role in the digital transformation of the global travel and hospitality industry.