Alpha Score of 50 reflects weak overall profile with weak momentum, moderate value, moderate quality, moderate sentiment.
Booking Holdings Inc. (BKNG) currently trades at a P/E ratio of 29.79, reflecting its position within the consumer discretionary sector. The company reported a 13.4% year-over-year revenue growth, yet earnings per share growth remains challenged at -4.0%, with a current EPS of 6.08. Despite these mixed fundamental indicators, the firm maintains a solid net margin of 20.1%. BKNG is currently positioned within its 52-week range of $154.83 to $232.64. The overall Alpha Score sits at 53.5, which is supported by a value sub-score of 68.9. In contrast, the momentum sub-score is lower at 43.7, while quality and sentiment sub-scores remain moderate at 52.8 and 50.0, respectively. These metrics suggest a balanced market perspective as the company navigates current economic conditions. Investors should monitor how the firm manages its earnings trajectory relative to its revenue expansion throughout the remainder of the quarter.
On April 2, 2026, Booking Holdings Inc. filed an amendment to its Restated Certificate of Incorporation with the Delaware Secretary of State. This filing formally executes a previously announced twenty-five-for-one forward stock split of the company's common stock. As part of this action, the company increased its total authorized common stock from 1,000,000,000 shares to 25,000,000,000 shares. The amendment became effective at 4:01 p.m. Eastern Time on April 2, 2026. The company expects its common stock to begin trading on a split-adjusted basis at the market open on Monday, April 6, 2026.
Booking Holdings Inc. filed an 8-K on April 2, 2026, to announce the appointment of Caroline Sullivan as the company's new Senior Vice President, Chief Accounting Officer, and Controller, effective April 29, 2026. Ms. Sullivan, 57, joins the company following her tenure as Vice President of Procurement and Real Estate at Elevance Health and previously served as Chief Accounting Officer and Corporate Controller at Moody's Corporation. Her compensation package includes an annual base salary of $525,000, a target annual bonus of 75% of base salary, and a $300,000 signing bonus. Additionally, she will receive equity grants consisting of $1,000,000 in restricted stock units (RSUs) and a $1,000,000 new hire RSU grant, both to be awarded in May 2026, alongside a $1,000,000 performance share unit (PSU) grant expected in March 2027. The agreement includes standard severance provisions for termination without cause, including salary and bonus continuation, as well as non-competition and non-solicitation covenants.
On April 1, 2026, Booking Holdings Inc. filed an 8-K report announcing changes to its Board of Directors. The company appointed Kurt Sievers to the Board, effective immediately. Mr. Sievers will also serve on the Board's Corporate Governance Committee. He previously served as the President and Chief Executive Officer of NXP Semiconductors N.V. from 2020 until his retirement in 2025. Mr. Sievers currently holds board positions at Capgemini SE and Daimler Truck Holding AG. He will receive compensation for his service in accordance with the company's existing non-employee director compensation program. Additionally, the company announced that director Lynn Radakovich will retire from the Board. Her retirement is effective at the company's Annual Meeting in June 2026, and she will not stand for re-election at that time.
On February 18, 2026, Booking Holdings Inc. filed an 8-K report to announce its financial results for the fourth quarter ended December 31, 2025. The company provided its consolidated balance sheet, statements of operations for the three and twelve months ended December 31, 2025, and the consolidated statement of cash flows for the twelve-month period. These financial documents were included as part of an attached press release. In addition to the financial reporting, the company announced a twenty-five-for-one forward stock split of its common stock. This action will be executed through an amendment to the company's Restated Certificate of Incorporation, which will increase the number of authorized common stock shares proportionally. Shareholders of record as of the close of market on March 6, 2026, will receive 24 additional shares for every one share held. The distribution of these shares is scheduled to occur after the market closes on April 2, 2026. Trading on a split-adjusted basis is expected to begin at the market open on April 6, 2026.
Booking Holdings Inc. filed its 10-K for the fiscal year ended December 31, 2025. The filing provides a comprehensive breakdown of the company's financial structure, including its extensive portfolio of senior notes with maturities ranging from 2026 through 2046. The company maintains a diversified debt profile, utilizing various senior notes and convertible debt instruments to manage its capital structure. Key financial disclosures include the valuation of long-term investments, specifically equity securities in both public and private companies such as Grab Holdings Limited, Didi Global Inc., and Yanolja Co. Ltd. The company also reported on its intangible assets, including goodwill and trade names associated with its KAYAK brand, noting nonrecurring fair value measurements for these assets. Operational data highlights the company's reliance on online accommodation reservation services as a primary revenue driver. The filing outlines the company's use of derivative financial instruments, including forward contracts, to manage foreign currency exposure. Additionally, the report details the company's revolving credit facility, which includes provisions for letters of credit and swingline loans. The company continues to utilize various equity-based compensation plans, including restricted stock units and performance shares, to incentivize employees. The filing confirms the company's ongoing commitment to its established accounting policies regarding software development, property, plant, and equipment, and leasehold improvements.
| Date | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 14 | $60K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 10 | $43K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 28 | $120K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 20 | $85K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 24 | $103K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 40 | $171K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 38 | $163K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 30 | $129K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 42 | $180K |
| Mar 16, 26 | Fogel Glenn D | CEO AND PRESIDENT | SELL | 21 | $90K |
| Fund | Shares Held | Position Value | Action (latest Q) |
|---|---|---|---|
| Citadel Ken Griffin | 728K | $3.90B | NEW |
| D.E. Shaw David Shaw | 328K | $1.76B | NEW |
| Renaissance Technologies Jim Simons (founder) | 19K | $102.16M | NEW |
| Point72 Steve Cohen | 12K | $62.12M | NEW |
| Marshall Wace | 12K | $61.63M | NEW |
| Lone Pine Capital Steve Mandel | 5K | $24.80M | NEW |
| Maverick Capital Lee Ainslie | 1K | $5.52M | NEW |
Booking Holdings Inc. is a leading global online travel company founded in 1997 and headquartered in Norwalk, Connecticut. It operates as the world’s largest online travel agency by sales, providing comprehensive booking and payment services for a wide array of travel needs, including hotel and alternative accommodations, airline tickets, rental cars, restaurant reservations, cruises, experiences, and vacation packages. The company manages prominent branded platforms such as Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo, with transaction fees from these online bookings forming the core of its revenue and profits. Primarily serving the consumer cyclical sector within travel services and hotels, resorts, and cruise lines industries, Booking Holdings Inc. employs approximately 24,800 people and maintains a significant market presence with a market capitalization exceeding US$157 billion. Through its innovative digital marketplaces, it facilitates seamless connections between travelers and service providers worldwide, playing a pivotal role in the digital transformation of the global travel and hospitality industry.
Earnings calendar coming soon. Subscribe to get notified when BKNG reports next.
Get earnings alerts →