Alpha Score of 56 reflects moderate overall profile with weak momentum, weak value, strong quality, moderate sentiment.
Apple eked out a 0.22% gain to $305.93, a quiet session for a stock sitting near the upper end of its 52-week range. The 35.08 P/E is rich, but the quality sub-score of 87.6 is doing most of the heavy lifting for the 56.1 Alpha Score. Net margin sits at 27.6% on 28.7% EPS growth — a combination that justifies some premium. Value scores 31.2 and momentum 49, which tells you the stock isn't getting a bid from rotation or trend-chasing. It gets held for the earnings stability. The Pentagon's Iran war supplemental, with another $87.6B on top of a $1.37T deficit, is the kind of macro that keeps the bid for defensive quality tight. Next week's consumer sentiment data will test whether that bid holds or broadens.
Apple closed at $305.26, up 1%, recovering some ground within its 52-week range ($202.38-$340.08). The stock's 35.93 P/E sits well above the sector median, supported by 28.7% EPS growth and a 27.6% net margin. Quality and sentiment sub-scores on the Alpha Score (55.9 composite) are strong at 87.6 and 58.3, but momentum and value trail at 49.5 and 30.1. Two crosscurrents drove the session. First, Apple trained its own AI model for China with Alibaba, three people said, shifting away from complete third-party reliance. That follows OpenAI's GPT-5.6 Luna price cuts, which TD Cowen data showed lifted usage 14-fold and revenue 34% — a pattern that could echo. Second, EU regulators are set to hit Apple with a preliminary DMA violation over its core technology fee, risking fines up to $3 billion. The near-term watch is the EU's formal finding. If the fine comes through, it will test whether Apple's services revenue growth can absorb the hit without denting margins.
Apple shares slipped to $302.25, shedding 0.87% in a quiet session. The stock holds near the top of its 52-week range at $340.08, with an alpha score of 57 reflecting strong quality and sentiment scores offsetting weak value and middling momentum. The headline story centers on the WSJ report that Apple is negotiating multiyear publisher deals to pay media companies when Siri uses their content. That model shifts costs from upfront licensing to usage-based fees, which could pressure margins on AI-powered services if adoption scales. The net margin sits at 27.6%, high by tech standards but already under scrutiny as Apple expands in services and AI. Earnings per share grew 28.7% year over year, and the P/E of 35.93 is roughly in line with sector peers. The cash pile funds these content negotiations, but the usage-based structure means total costs are uncertain until user behavior firms up. The analyst note about AI reading every 10-K and leaving only CEO interviews as edge reinforces the shift Apple is navigating: the markets are betting on unique data and human judgment, not just filings. Watch for next week's developer conference announcements on Siri integration and publisher terms.
Apple fell 1.62% to $308.26, pulling back from the $340.08 52-week high set earlier this month. The stock still trades at 35.93 times earnings, a premium that looks harder to justify with EPS growth at 28.7% and net margins holding at 27.6%. The Alpha Score of 58.7 reflects a split picture: quality scores 87.6 and sentiment 56.8, but value sits at just 30.1. Momentum has cooled to 59.9 from stronger readings in prior weeks. No single catalyst drove today's move. The broader tech sector faced pressure, and Apple's recent run left it exposed to profit-taking. The stock remains 52% above its 2026 low of $202.38. Watch next week for any analyst revisions ahead of the September quarter close.
Apple shares ticked up 0.29% to $313.33, holding near the upper end of a 52-week range that runs from $202.38 to $340.08. The stock trades at 35.93 times earnings, a premium that the company's 28.7% EPS growth and 27.6% net margin help justify. The Alpha Score sits at 60.7, led by quality at 87.6 and momentum at 65.6. Sentiment scores 58.3, and value drags at 30.1 — no surprise for a stock priced for growth. Binance distributed a $0.27 dividend to Apple bStock holders, reinvesting cash into more tokens, a reminder that tokenized equity structures are quietly expanding. Forward watch: Apple's AI strategy, hinted at during WWDC Q&A sessions, will get a fuller test when the company reports September-quarter results. The $340 resistance level is the line to track.
Apple reported net income of $29.8 billion for the June quarter, up from $23.4 billion a year earlier, on total net sales of $109.4 billion. Product revenue rose to $78.7 billion from $66.6 billion, driven by iPhone and Mac sales. Services revenue hit $30.7 billion, up from $27.4 billion. Gross margin widened to $54.8 billion from $43.7 billion, helped by a product cost of sales that grew slower than revenue. Operating expenses climbed to $19.1 billion, with R&D spending up to $11.7 billion from $8.9 billion. The company held $39.5 billion in cash and equivalents at quarter end, up from $35.9 billion in September. Basic EPS came in at $2.03, up from $1.57. The share count fell to 14.66 billion from 14.90 billion, reflecting ongoing buybacks.
Apple Inc. filed an 8-K on July 30, 2026, announcing its financial results for the third fiscal quarter ended June 27, 2026. The company issued a press release detailing the results, which is attached as Exhibit 99.1. The information is furnished under Item 2.02 and is not deemed filed for Exchange Act purposes.
Apple Inc. reported its financial results for the second quarter ended March 28, 2026. The company achieved total net sales of $111.18 billion for the quarter, compared to $95.36 billion in the same period of the previous year. Net income rose to $29.58 billion, up from $24.78 billion in the prior year quarter. Diluted earnings per share reached $2.01, compared to $1.65 in the second quarter of 2025. Product sales contributed $80.21 billion to the total revenue, while services revenue reached $30.98 billion. Operating expenses increased to $18.90 billion, driven largely by a rise in research and development costs to $11.42 billion, up from $8.55 billion in the year-ago period. Operating income for the quarter was $35.89 billion, compared to $29.59 billion in the second quarter of 2025. As of March 28, 2026, Apple held $45.57 billion in cash and cash equivalents and $22.94 billion in marketable securities. The company reported 14.69 billion shares issued and outstanding as of April 17, 2026. The financial statements reflect continued investment in research and development and a robust performance across both product and service segments.
On April 30, 2026, Apple Inc. filed an 8-K report with the Securities and Exchange Commission to formally announce the release of its financial results for the second fiscal quarter, which ended on March 28, 2026. The filing serves as a procedural notification that the company has issued a press release detailing its quarterly performance. The press release, which is included as Exhibit 99.1 to the filing, provides the specific financial data and operational commentary for the period. The company clarified that the information provided in this report, including the attached press release, is furnished rather than filed for the purposes of Section 18 of the Securities Exchange Act of 1934. This distinction means the information is not subject to the liabilities of Section 18 and is not automatically incorporated by reference into other registration statements or filings under the Securities Act of 1933 or the Exchange Act, unless specifically stated otherwise. The report was signed by Kevan Parekh, Senior Vice President and Chief Financial Officer of Apple Inc.
Apple Inc. filed an 8-K on April 20, 2026, to announce a significant leadership transition. Effective September 1, 2026, current Chief Executive Officer Tim Cook will step down from his role to become the Executive Chair of the Board of Directors. John Ternus, who currently serves as the Senior Vice President of Hardware Engineering, has been appointed as the new Chief Executive Officer and will join the Board of Directors on the same date. Ternus has been with Apple since 2001 and has led the hardware engineering division since 2021. In conjunction with this transition, Art Levinson, the current Chair of the Board, will shift to the role of Lead Independent Director. Apple stated that there are no familial relationships or reportable transactions between Ternus and other directors or executives. The company will enter into a standard indemnification agreement with Ternus and plans to file an amendment to this 8-K within four business days to provide additional required disclosures regarding his compensation arrangements.
| Fund | Shares Held | Position Value | Action (latest Q) |
|---|---|---|---|
| Berkshire Hathaway Warren Buffett | 227.92M | $61.96B | NEW |
| Citadel Ken Griffin | 60.09M | $16.34B | NEW |
| D.E. Shaw David Shaw | 7.85M | $2.13B | NEW |
| Marshall Wace | 6.99M | $1.90B | NEW |
| Soros Fund Management George Soros (founder) | 416K | $113.16M | NEW |
| Point72 Steve Cohen | 307K | $83.41M | NEW |
| Blackstone | 27K | $7.31M | NEW |
| Appaloosa David Tepper | 1.26M | $133.0K | NEW |
| Politician | Date | Type | Amount |
|---|---|---|---|
| Michael Rulli R-OH | 2026-06-25 | sale | $1k – $15k |
| Matthew Robert Van Epps TN | 2026-06-16 | sale | $1k – $15k |
| Gilbert Cisneros D-CA | 2026-06-05 | purchase | $1k – $15k |
| Daniel Crenshaw TX | 2026-06-01 | sale | $1k – $15k |
| David J. Taylor R-OH | 2026-05-15 | sale | $1k – $15k |
| Ed Case D-HI | 2026-05-14 | purchase | $1k – $15k |
| Cleo Fields D-LA | 2026-05-14 | purchase | $1k – $15k |
| Thomas Suozzi D-NY | 2026-02-18 | sale | $15k – $50k |
Apple Inc. is a leading technology company renowned for designing, manufacturing, and marketing innovative hardware and software products for consumers and businesses worldwide. Its flagship product, the iPhone, accounts for the majority of sales, serving as the central hub of an expansive ecosystem that includes Mac computers, iPad tablets, Apple Watch wearables, and accessories like AirPods. Apple Inc. also offers a suite of services such as the App Store, Apple Music, iCloud, Apple TV+, and Apple Fitness+, providing digital content, cloud storage, and subscription-based platforms. Operating in the consumer electronics industry within the technology sector, the company employs approximately 166,000 people and maintains a broad global presence through online stores, retail outlets, and partnerships with carriers and resellers. With a substantial market capitalization reflecting its scale, Apple Inc. plays a pivotal role in shaping consumer technology trends, emphasizing seamless integration across devices and services to enhance user experience and productivity.
Earnings calendar coming soon. Subscribe to get notified when AAPL reports next.
Get earnings alerts →