Apple Inc.
AAPLNASDAQAlpha Score of 67 reflects moderate overall profile with strong momentum, poor value, strong quality, moderate sentiment.
Apple edges higher after TV+ price hike, stock near 52-week high
Sep 24, 2026Apple shares rose 0.32% to $332.41, hovering near the top of their 52-week range ($224.90–$340.08). The modest gain came after the company raised Apple TV+ to $14.99 a month and the Apple One bundle to $21.95, following a record June quarter with $109.4 billion in revenue. The price increases target the services segment, which has become a key growth driver as hardware sales mature. Apple trades at 36.34 times trailing earnings, with EPS up 28.7% year-over-year and a net margin of 27.6%. The Alpha Score of 66 reflects strong momentum (80.8) and quality (87.6), while value scores remain weak at 29.6. Investors will watch next quarter’s services revenue for signs of subscriber pushback or further margin expansion.
Apple edges higher near 52-week high after TV+ price hike
Sep 23, 2026Apple shares rose 0.32% to $332.41, inching closer to the 52-week high of $340.08. The move followed Apple's announcement that Apple TV+ will rise to $14.99 a month and the Apple One bundle to $21.95, after a record June quarter with $109.4 billion in revenue. The stock trades at 36.34 times earnings, with EPS growth of 28.7% year over year and a net margin of 27.6%. The Alpha Score of 66 reflects strong momentum (80.8) and quality (87.6), though value scores low at 29.6. Investors will watch for consumer reaction to the price increases and upcoming iPhone cycle data.
Apple edges higher as services revenue growth offsets hardware concerns
Sep 22, 2026Apple shares ticked up 0.32% to $332.41, hovering near the top of a 52-week range that stretches from $224.90 to $340.08. The stock's Alpha Score of 66 reflects strong momentum (80.8) and quality (87.6), though value remains weak at 29.6. The company's net margin of 27.6% and 28.7% EPS growth year-over-year support the premium valuation of 36.34 times earnings. Services revenue remains the key growth driver. Apple raised Apple TV+ to $14.99 a month and the Apple One bundle to $21.95, following a record June quarter with $109.4 billion in revenue. The price hikes should boost average revenue per subscriber, though hardware unit sales face headwinds from a slower upgrade cycle. Watch for September's iPhone 17 launch as the next catalyst for the stock.
Apple Raises Apple TV+ to $14.99, One Bundle to $21.95
Sep 18, 2026Apple lifted Apple TV+ to $14.99 a month and Apple One to $21.95, following a record June quarter with $109.4 billion in revenue. The stock closed at $332.41, up 0.32%, near the upper end of its 52-week range of $224.90 to $340.08. Apple's P/E sits at 36.34, with EPS of $8.72 and year-over-year growth of 28.7%. Net margin is 27.6%. The Alpha Score of 65.7 reflects strong momentum at 82 and quality at 87.6, while value lags at 29.6. The price hikes come as Apple pushes deeper into services, a segment with higher margins than hardware. Watch for subscriber reaction in the next earnings report and whether the bundle increase pressures churn rates.
Apple Raises Apple TV+ to $14.99, One Bundle to $21.95
Sep 17, 2026Apple hiked Apple TV+ to $14.99 a month and the Apple One bundle to $21.95, following a record June quarter with $109.4 billion in revenue. The stock closed at $332.41, up 0.32%, still 2.3% below its 52-week high of $340.08. Apple's P/E sits at 36.34, with EPS of $8.72, up 28.7% year over year. Net margin holds at 27.6%. The Alpha Score of 65.7 reflects momentum at 82 and quality at 87.6, though value lags at 29.6. The price increases come as Apple pushes deeper into services, a segment that carries higher margins than hardware. Apple TV+ had been $9.99 since launch, and the bundle rise follows a pattern of incremental price discipline across its subscription stack. The move pressures competitors like Netflix and Disney, which have also raised prices this year. Watch whether the higher prices dent subscriber growth in the September quarter, when Apple typically reports its services metrics. The company last disclosed 1 billion paid subscriptions across all services in May.
Apple Q3 net income jumps 27% to $29.8B on services and iPhone growth
Apple reported net income of $29.8 billion for the June quarter, up from $23.4 billion a year earlier, on total net sales of $109.4 billion. Product revenue rose to $78.7 billion from $66.6 billion, driven by iPhone and Mac sales. Services revenue hit $30.7 billion, up from $27.4 billion. Gross margin widened to $54.8 billion from $43.7 billion, helped by a product cost of sales that grew slower than revenue. Operating expenses climbed to $19.1 billion, with R&D spending up to $11.7 billion from $8.9 billion. The company held $39.5 billion in cash and equivalents at quarter end, up from $35.9 billion in September. Basic EPS came in at $2.03, up from $1.57. The share count fell to 14.66 billion from 14.90 billion, reflecting ongoing buybacks.
- ›Net income rose 27% to $29.8B for the quarter, $101.5B year-to-date.
- ›Product revenue jumped 18% to $78.7B; services revenue grew 12% to $30.7B.
- ›Gross margin expanded to $54.8B from $43.7B, with product margin improving faster than cost growth.
- ›R&D spending increased 32% to $11.7B for the quarter, $34B year-to-date.
- ›Cash and equivalents rose to $39.5B from $35.9B; marketable securities grew to $22.9B.
- ›Basic EPS rose to $2.03 from $1.57; diluted shares outstanding fell to 14.71B from 14.95B.
Apple Reports Third Fiscal Quarter 2026 Results
Apple Inc. filed an 8-K on July 30, 2026, announcing its financial results for the third fiscal quarter ended June 27, 2026. The company issued a press release detailing the results, which is attached as Exhibit 99.1. The information is furnished under Item 2.02 and is not deemed filed for Exchange Act purposes.
- ›Apple issued a press release for its third fiscal quarter ended June 27, 2026.
- ›The press release is included as Exhibit 99.1 to the 8-K.
- ›No other material events were reported in this filing.
Apple Reports Strong Fiscal Q2 2026 Financial Results With Significant Revenue Growth
Apple Inc. reported its financial results for the second quarter ended March 28, 2026. The company achieved total net sales of $111.18 billion for the quarter, compared to $95.36 billion in the same period of the previous year. Net income rose to $29.58 billion, up from $24.78 billion in the prior year quarter. Diluted earnings per share reached $2.01, compared to $1.65 in the second quarter of 2025. Product sales contributed $80.21 billion to the total revenue, while services revenue reached $30.98 billion. Operating expenses increased to $18.90 billion, driven largely by a rise in research and development costs to $11.42 billion, up from $8.55 billion in the year-ago period. Operating income for the quarter was $35.89 billion, compared to $29.59 billion in the second quarter of 2025. As of March 28, 2026, Apple held $45.57 billion in cash and cash equivalents and $22.94 billion in marketable securities. The company reported 14.69 billion shares issued and outstanding as of April 17, 2026. The financial statements reflect continued investment in research and development and a robust performance across both product and service segments.
- ›Total net sales increased to $111.18 billion from $95.36 billion year-over-year.
- ›Net income grew to $29.58 billion compared to $24.78 billion in the prior year quarter.
- ›Diluted earnings per share rose to $2.01 from $1.65.
- ›Research and development expenses increased significantly to $11.42 billion.
- ›Operating income improved to $35.89 billion from $29.59 billion.
Apple Inc. Files 8-K Reporting Financial Results for Second Fiscal Quarter 2026
On April 30, 2026, Apple Inc. filed an 8-K report with the Securities and Exchange Commission to formally announce the release of its financial results for the second fiscal quarter, which ended on March 28, 2026. The filing serves as a procedural notification that the company has issued a press release detailing its quarterly performance. The press release, which is included as Exhibit 99.1 to the filing, provides the specific financial data and operational commentary for the period. The company clarified that the information provided in this report, including the attached press release, is furnished rather than filed for the purposes of Section 18 of the Securities Exchange Act of 1934. This distinction means the information is not subject to the liabilities of Section 18 and is not automatically incorporated by reference into other registration statements or filings under the Securities Act of 1933 or the Exchange Act, unless specifically stated otherwise. The report was signed by Kevan Parekh, Senior Vice President and Chief Financial Officer of Apple Inc.
- ›Apple Inc. reported financial results for the second fiscal quarter ending March 28, 2026.
- ›The filing serves as the official disclosure mechanism for the quarterly earnings press release.
- ›The document confirms the release of Exhibit 99.1 containing detailed financial performance data.
- ›The filing was executed by CFO Kevan Parekh.
Apple Announces CEO Succession Plan With John Ternus Replacing Tim Cook
Apple Inc. filed an 8-K on April 20, 2026, to announce a significant leadership transition. Effective September 1, 2026, current Chief Executive Officer Tim Cook will step down from his role to become the Executive Chair of the Board of Directors. John Ternus, who currently serves as the Senior Vice President of Hardware Engineering, has been appointed as the new Chief Executive Officer and will join the Board of Directors on the same date. Ternus has been with Apple since 2001 and has led the hardware engineering division since 2021. In conjunction with this transition, Art Levinson, the current Chair of the Board, will shift to the role of Lead Independent Director. Apple stated that there are no familial relationships or reportable transactions between Ternus and other directors or executives. The company will enter into a standard indemnification agreement with Ternus and plans to file an amendment to this 8-K within four business days to provide additional required disclosures regarding his compensation arrangements.
- ›Tim Cook to transition from CEO to Executive Chair effective September 1, 2026.
- ›John Ternus appointed as new CEO and member of the Board effective September 1, 2026.
- ›Art Levinson to transition from Chair of the Board to Lead Independent Director.
- ›Company to provide further details on executive compensation in a future amendment.
| Fund | Shares Held | Position Value | Action (latest Q) |
|---|---|---|---|
| Berkshire Hathaway Warren Buffett | 227.92M | $61.96B | NEW |
| Citadel Ken Griffin | 60.09M | $16.34B | NEW |
| D.E. Shaw David Shaw | 7.85M | $2.13B | NEW |
| Marshall Wace | 6.99M | $1.90B | NEW |
| Soros Fund Management George Soros (founder) | 416K | $113.16M | NEW |
| Point72 Steve Cohen | 307K | $83.41M | NEW |
| Blackstone | 27K | $7.31M | NEW |
| Appaloosa David Tepper | 1.26M | $133.0K | NEW |
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Apple Inc. is a leading technology company renowned for designing, manufacturing, and marketing innovative hardware and software products for consumers and businesses worldwide. Its flagship product, the iPhone, accounts for the majority of sales, serving as the central hub of an expansive ecosystem that includes Mac computers, iPad tablets, Apple Watch wearables, and accessories like AirPods. Apple Inc. also offers a suite of services such as the App Store, Apple Music, iCloud, Apple TV+, and Apple Fitness+, providing digital content, cloud storage, and subscription-based platforms. Operating in the consumer electronics industry within the technology sector, the company employs approximately 166,000 people and maintains a broad global presence through online stores, retail outlets, and partnerships with carriers and resellers. With a substantial market capitalization reflecting its scale, Apple Inc. plays a pivotal role in shaping consumer technology trends, emphasizing seamless integration across devices and services to enhance user experience and productivity.
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