Bath & Body Works, Inc.

Bath & Body Works is a specialty retailer of personal care and home fragrance products headquartered in Columbus, Ohio. The company offers a comprehensive range of fragrances for the body and home, including fine fragrance mists, body lotions, body creams, 3-wick candles, home fragrance diffusers, and liquid hand soaps sold under the Bath & Body Works and White Barn brand names. The company operates through physical retail stores—typically located in shopping malls and strip shopping centers—and an e-commerce platform, providing an omnichannel shopping experience with options for product testing, online-exclusive promotions, and customer reviews. Bath & Body Works differentiates itself through seasonal product rotations and a focus on scent-based offerings designed to appeal to consumers seeking affordable luxury personal care products. The company distributes its products across the United States and Canada, with additional international presence through franchise, license, and wholesale partnerships. Originally founded in 1963 and spun off from its parent company L Brands in 2020, Bath & Body Works serves a core customer base primarily composed of women aged 18-45 who value quality, self-care, and indulgence.