Hershey shares slide 3.4% as revenue slump deepens
Hershey shares fell 3.4% to $169.64 on Friday, pushing the stock toward the lower end of its 52-week range of $156.16 to $239.48. The consumer staples company reported a 12.4% drop in revenue year over year and a 33.5% decline in EPS, with net margin at 11.8%. The stock trades at 29 times trailing earnings. Hershey's Alpha Score of 43 reflects weak momentum (41.3) and quality (38.2), with value at 44.3 and sentiment at 50. At Advertising Week, Hershey's CMO warned that legacy brands face a 'loved but not chosen' risk, underscoring the challenge of reviving growth in a 90-brand portfolio. Investors will watch next quarter's results for signs that cost cuts and marketing efforts can stem the revenue slide.