Netcore rebrands to Netcore.ai, rolling out seven AI agents that autonomously run campaigns while the company shares accountability for client growth outcomes. Clients include McDonald's and Unilever.
Netcore Cloud rebranded to Netcore.ai on Thursday, rolling out a marketing platform that uses seven AI agents to autonomously run campaigns while the company itself shares accountability for client growth outcomes. The shift from software vendor to outcome partner is the first of its kind in the marketing technology space, Netcore said.
The platform combines customer engagement, product discovery, personalisation, CDP, email marketing, and CPaaS into a single stack. All signals feed into a central context layer, which builds a unified view of each customer in real time. The seven AI agents – each handling different parts of the customer lifecycle – plan, execute, analyse, and optimise campaigns without manual intervention. Because every agent draws from the same contextual layer, a decision made in one channel is immediately available across all others.
“Most platforms hand you the keys and step back,” Rajesh Jain, founder and managing director, said in a statement. “We designed this differently. The agents run the campaigns. Our teams stay in the room. And we carry the same accountability for outcomes that our clients do.”
Netcore’s co-ownership model formalises what has historically been left to goodwill. Under the model, the company does not simply deliver software and measure usage. It structures its engagement around the client’s business KPIs, with its teams directly accountable for the outcomes the platform was deployed to achieve. The company said this gives clients both the execution speed of AI agents that operate across millions of customer touchpoints and the strategic continuity of a dedicated team financially and operationally invested in making the numbers move.
Netcore said more than 6,500 brands use its platform across sectors including e-commerce, retail, banking, media, and travel. Clients include Walmart, Unilever, Tommy Hilfiger, Domino's, Pizza Hut, and Crocs. McDonald's, with an Alpha Score of 52, and Unilever, at 62, are among the platform's users. The rebranded platform is available now across India, Southeast Asia, the Middle East, North America, Europe, and Africa.
Enterprise clients can access the full stack, including the unified context layer and all seven AI agents, through Netcore's existing engagement structure. No pricing changes were announced.
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