HUYA's VAM 1.0 creates interactive avatars from a single photo. The $14 billion virtual persona bet comes as its core game streaming business slows.
HUYA (HUYA) launched VAM 1.0, an AI-based digital human model built on Diffusion Transformer architecture. The tool lets users upload a single photo to create an interactive live-streaming avatar.
The company is targeting the virtual persona market, which it estimates at $14 billion. HUYA's move follows similar AI avatar tools from Tencent and Baidu, both of which have integrated digital humans into their live-commerce and streaming platforms.
HUYA's core business remains game live-streaming, a segment that has faced slowing user growth and competition from Douyin and Bilibili. The VAM launch represents a bet that AI-generated avatars can open a new revenue stream without requiring the company to invest in expensive content creator contracts.
No financial terms or launch date for commercial deployment were disclosed. The company said VAM 1.0 is currently in beta testing with select streamers on its platform.
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