Alex Baldock exits Currys for Boots CEO role
Former Currys CEO Alex Baldock takes the helm at Boots, bringing retail turnaround experience. Boots says he joins at an 'exciting time' as the pharmacy chain grows in beauty and wellness.
Alpha Score of 59 reflects moderate overall profile with strong momentum, weak value, weak quality, moderate sentiment.
Alex Baldock, the former Currys group chief executive, has been appointed chief executive of Boots. The pharmacy and health retailer confirmed the move in a LinkedIn post.
Boots said Baldock "brings extensive retail and transformation experience, and a track record of success for colleagues, customers and shareholders alike". The retailer added that he joins "at an exciting time as we continue to grow across beauty, health and wellness".
Baldock previously held leadership roles at Shop Direct and Barclays before joining Currys in 2018. He oversaw a turnaround of the electricals chain and steered it through a difficult market. In March, Currys said Baldock would step down after eight years to take up "a new external position".
"I really couldn't be happier or prouder to be joining Boots," Baldock said. "What this business does every day really matters, helping millions of people live longer, healthier and happier lives." He added that he has "much to learn, and fast, and am looking forward to getting out across the business and our partners, asking plenty of questions, and listening carefully".
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