Restaurants can now merge OpenTable booking data with Square payment history on a single system, eliminating manual guest tracking across the U.S., Canada, U.K., Australia, Ireland and France.
Square and OpenTable deepened their partnership Tuesday, letting restaurants merge reservations, payment history and guest profiles on a single Square system. The integration extends a 2022 point-of-sale deal and gives operators a combined view of booking behavior, dining preferences, order details and spend patterns, the companies said in a release.
The shared data covers guests across the U.S., Canada, the U.K., Australia, Ireland and France. Restaurants can use the unified picture to tailor loyalty programs, marketing and guest engagement without manually stitching together separate systems, the release said.
James Schonzeit, Square's head of food and beverage, said the integration removes the "manual work of piecing together who a guest is" and frees operators to focus on hospitality. OpenTable Chief Growth Officer Robin Chiang said the expanded partnership delivers "insights, connectivity and security."
A PYMNTS Intelligence report on restaurant digital expectations found that data-driven loyalty programs are reshaping what diners expect, though technology alone is insufficient without personalization and a human touch.
Square separately launched a conversational AI restaurant tool with Google on Aug. 6, bringing food and beverage sellers into Google Maps so customers can find restaurants and place orders by asking questions.
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