eToro (ETOR) fell 0.46% after launching Tori, an AI assistant that analyzes portfolios and sends market alerts. Sub-accounts and self-custody crypto wallet expand the platform. Tori will reach WhatsApp and Apple Watch.
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eToro Group Ltd. (ETOR) closed at $41.12 on the day it unveiled a platform overhaul centered on an AI assistant named Tori. The stock slipped 0.46%, a modest move for a company that made its name on social trading and is now pushing into automated portfolio analytics and self-custody crypto wallets.
Tori is the headline feature. The company showed it off at an event in London. Tori watches a user's portfolio for significant price moves and sends alerts with context – why an asset moved, how it fits the broader market, what the user might do next. eToro said the assistant will also work through WhatsApp and Apple Watch, meaning traders can check positions without opening the main app.
The sub-account feature lets users split money into separate buckets for different goals – a house, retirement, education – and manage each one independently. That is aimed at the client who wants one login but multiple strategies. eToro also launched eToro Edge, a desktop platform with institutional-grade charting and tools for higher-volume traders.
On the crypto side, eToro integrated a self-custody wallet through Zengo, a company it recently acquired. Users can create the wallet directly from the Tori interface and hold digital assets without relying on eToro as custodian. The wallet connects to decentralized finance protocols. That puts eToro in the middle of two trends: AI-powered trading tools and self-custody crypto access.
The competition is real. Robinhood, Webull, and Crypto.com all offer AI features and crypto exposure. eToro's differentiator has been social trading – copying other traders' moves. Tori adds a layer that does not require copying anyone. It analyzes the user's own portfolio and suggests trades without the social overlay.
eToro said the new platform includes a Builders’ Portal where third-party developers can create custom trading apps using its API. That opens the door for quantitative analysts and community builders to add tools that eToro does not build itself.
The stock's slight decline suggests the market is waiting to see whether Tori drives new account growth or higher engagement. eToro had about 38 million registered users as of its last filing. The real test will be whether the AI assistant keeps existing users active and pulls in new ones who want automation, not social copying.
Prepared with AlphaScala research tooling and grounded in primary market data: live prices, fundamentals, SEC filings, hedge-fund holdings, and insider activity. Each story is checked against AlphaScala publishing rules before release. Educational coverage, not personalized advice.