Apple Raises Apple TV+ to $14.99, One Bundle to $21.95
Apple TV+ jumps to $14.99 a month and the Apple One bundle to $21.95. The hikes follow a record June quarter with $109.4 billion in revenue.
Apple raised the price of its Apple TV+ streaming service to $14.99 per month, up from $12.99, the company said Friday. The annual subscription rose to $119 from $99.
The tech giant also increased the cost of its Apple One bundle, which packages Apple TV+ with iCloud storage, Apple Music and Apple Arcade, to $21.95 per month for the individual plan, up from $19.95, the company said.
The moves follow a price increase for Apple Music in July, which went from $10.99 to $11.99 per month. Apple last raised Apple TV+ pricing a year ago, when it increased from $9.99 to $12.99. The streaming service launched in 2019 at $4.99 per month.
Apple reported a record June quarter with $109.4 billion in revenue, beating analysts' estimates of $108.65 billion, in the company's final earnings report before CEO Tim Cook steps down. A 22% jump in iPhone sales and record spring quarter Mac revenue drove the results. Tariff refunds added roughly 5% to profit during the period, the company said.
Apple TV+ includes original series such as "Ted Lasso," "The Morning Show," "Severance" and "Silo," along with exclusive rights to Charlie Brown specials and Formula 1 racing.
Other streaming services, including Peacock, Netflix, Amazon Prime, Hulu, Disney+, Paramount+, Max and YouTube Premium, have all raised prices in some form in the last few years, with some increases targeting ad-free tiers.
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