TVS Emerald signed a JDA for a 4-acre land parcel in Noombal, West Chennai, to build a residential project with a potential booking value of ₹1,000 crore. The project adds to the company's growth strategy in Chennai's western suburbs.
TVS Emerald, part of TVS VENU, signed a joint development agreement for a 4-acre land parcel in Noombal, West Chennai, to build a residential project with a potential booking value of roughly ₹1,000 crore, the company said Monday.
The parcel sits along the Koyembedu–Poonamallee corridor, a stretch that has drawn residential demand as infrastructure improves and social amenities expand. The locality, once known for industrial and warehousing use, is seeing a shift toward housing, the company said.
Sriram Iyer, Director and CEO of TVS Emerald, said: “We see strong, long-term potential in this micro-market, and this JDA reflects our intention to expand TVS Emerald’s footprint in the emerging western suburbs of Chennai as a part of our overall growth strategy for Chennai.”
The proposed development will include contemporary residences with open spaces and lifestyle amenities, the company said. The saleable area is 8.2 lakh sq ft.
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