Sundays Partners With Cartage AI to Improve Furniture Delivery

Sundays, a direct-to-consumer furniture brand, has partnered with Cartage AI to deploy an autonomous logistics coordination tool called Wilson. The goal is to reduce delivery delays, damage claims, and the manual work that has long plagued furniture shipping.

Furniture delivery involves multiple vendors and systems, making real-time visibility difficult. Moe Samieian Jr., Sundays' cofounder, said the many moving parts "can easily consume your team's time and attention." He added that as a company grows, the margin for error only shrinks.

Wilson automates freight quoting, booking, tracking, carrier coordination, and delivery-exception handling. The tool has its own email address and phone number, answering customer and internal questions about outbound shipments. Abdul Basharat, Cartage AI's CEO, said Wilson can source, book, and schedule trucks, and alert pickup and delivery points when a truck is arriving. If Wilson cannot answer a question, it escalates the call or email to a human team member.

Before Wilson, Sundays' customer service workers dug through spreadsheets to find order status or navigated several carrier portals to compare rates. Basharat said the software now stores all customer data from phone calls and emails, plus historical information about trucking companies, so Sundays can autonomously answer questions and book vendors based on real-time data.

Samieian said Wilson saves the team hundreds of hours a month by automatically tracking all shipments after they leave the Sundays facility. Previously, the team had to look up each order individually, check its status en route, and flag potential delays by hand. "It was time-consuming, and at our volume, the team often couldn't get through tracking every single shipment this way, so coverage was inconsistent even with the time invested," he said. Now Wilson tracks and flags all shipments automatically. The time saved lets employees focus on product design, catalog growth, and customer relationships, Samieian said.

Wilson also gives visibility into the middle and final miles of delivery. Samieian said that is especially challenging in furniture logistics because shipments often change hands across multiple vendors, each operating within a different system. "Wilson has helped us bring all of that information together into a single source of truth," he said. The connected system improved his team's ability to proactively manage exceptions and respond to customer inquiries.

Nishit Nisudan, an independent supply chain and logistics consultant, said e-commerce companies with 24-hour delivery, free shipping, and quick return processes are raising the standard customers expect. Furniture companies are trying to keep up. "They can either compete to survive and flourish or perish like so many other traditional organizations," Nisudan said. He added that many warehouse and transportation management software companies are now implementing AI to improve warehouse and transport utilization, learn from historical data, and increase productivity to gradually reduce costs.

Basharat said AI-enabled coordination tools like Wilson make it easier to get ahead of delays or escalations around customer complaints, such as damaged shipments, and increase on-time pickups. "Now you just call Wilson the same way you want to call a person," he said. "Wilson picks up immediately, he responds immediately, and that's a really good customer experience."

Wilson now handles tracking and monitoring of deliveries after they leave the Sundays facility. Samieian said the tool gives real-time visibility into the middle and final miles, bringing data from disparate systems into a single source of truth.