
Stellantis swung to a Q2 profit as Ram sales revived, but a potential Brampton plant sale tied to US tariffs threatens the North American recovery. Contract talks loom.
On August 14, autoworkers at Stellantis learned the company is weighing the sale of its Brampton, Ontario plant. Unifor tied the move directly to U.S. tariffs on Canadian goods. The timing is awkward. Days earlier, Stellantis had posted a swing back to profit, the first real evidence its turnaround plan is working. Now investors have to weigh an operational rebound against a labor and trade headache tangled up in the North American market the company is counting on.
Stellantis reported a Q2 net profit of 293 million euros. That reversed a loss of 1.87 billion euros a year earlier. Adjusted operating income more than tripled to 773 million euros. North America, the region investors watch most closely, saw market share climb to 7.4% from a flat 7%. Ram notched its fourth straight quarter of year-over-year sales growth, up 6%, breaking a seven-year losing streak. Renewed demand for the reintroduced Hemi V8 helped drive that gain. Stellantis is leaning further into high-margin performance vehicles to extend it.
The Ram 1500 TRX SRT, priced at $102,590 with shipping, just reached dealerships six months after its unveiling. A lower-priced Rumble Bee variant is coming in the lower $60,000s. SRT trims carry margins two to three times higher than standard versions. The automaker plans eleven SRT models across its Ram and Jeep brands, with Dodge also included, over the next five years. Combined with two all-new and three refreshed vehicles launched in the quarter, and nine more on the way, that product cycle backs up a stated goal of pushing North American margins to 8% to 10% within five years.
Wall Street was not impressed by the Q2 print. Adjusted operating income fell short of the 914 million euro estimate. The stock dropped nearly 10% on the news before recovering part of that loss. That skepticism looks more justified given what surfaced on August 14. Unifor said Stellantis notified the union it may close and sell its Brampton plant, ending decades of vehicle assembly there. Stellantis pointed to U.S. tariffs on Canadian goods as the driver. Brampton would not be the first casualty.
The plant was already idled for retooling in 2024, paused again in 2025, and lost its planned Jeep Compass production to a factory in Illinois once the tariffs hit. Brampton employed 2,200 workers before closing. Canada's government, including Industry Minister Melanie Joly's office, has been pushing Stellantis to restart it. Stellantis has also previously discussed building electric vehicles in Canada with Chinese partner Zhejiang Leapmotor, an idea Unifor has openly opposed. All of this lands just as Unifor enters new contract talks covering Brampton and two other plants. The current agreement expires in September.
Hedge fund ownership of Stellantis slipped from 34 funds to 32 quarter over quarter, a modest pullback rather than a rush for the exits. Short interest sits at just 3.63% of float, suggesting little organized betting against the stock despite the Brampton headlines. Shares trade at a forward P/E of 13.68, a multiple that is not pricing in a fast recovery but is not pricing in disaster either. AlphaScala scores Stellantis at 46 out of 100, a Mixed label, reflecting the competing forces of operational recovery and trade risk. For more, see the STLA stock page.
Stellantis enters the back half of 2026 with real evidence its turnaround is working. North American share is rising and the Ram lineup is reinvigorated with higher-margin SRT models. The Brampton situation shows how much of that progress depends on tariff policy and labor talks outside the company's control. The next test comes in September when the current union contract expires.
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