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Saudi Robo-Advisory AUM Doubles to SAR 7.8B by Q1 2026
Saudi robo-advisory AUM hit SAR 7.82B, up 100% YoY, as retail investors drive 580,400 portfolios. The 26x growth since 2023 signals a structural shift that asset managers must price into digital distribution strategies.
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Assets under management through Saudi robo-advisory platforms hit SAR 7.82 billion by the end of Q1 2026, a 100% year-on-year surge. The Capital Market Authority (CMA) report also showed 580,400 investment portfolios managed algorithmically, up 51% from the same quarter in 2025. Average assets per portfolio rose to about SAR 13,500.
The simple read is that digital wealth management in Saudi Arabia is growing fast. The better market read looks at who is driving it: retail investors. Total users reached 700,700, with retail clients accounting for 97% (679,100). Qualified clients numbered 21,400, and institutional clients just 215. That skew matters because retail robo-advisory is a volume game – high portfolio counts, small average ticket sizes, and low switching costs. The CMA data underscores a structural shift: algorithms now manage real household savings, not just trial accounts.
Robo-Advisory AUM Hits SAR 7.82 Billion
The 100% annual growth rate follows a longer trajectory: AUM has multiplied more than 26 times since early 2023. That arithmetic suggests the licensed firms are past the pilot phase and into active client acquisition. For existing brokerages and traditional asset managers, the question is whether robo-advisory platforms cannibalize legacy fee income or expand the total addressable market. The retail-heavy user base points to the latter: many of these 679,100 retail investors may not have used a human advisor before.
The CMA has licensed nine fintech companies to offer robo-advisory services between 2021 and 2025. The list includes Malaa Financial Technology for Securities Business and Thriftplan Company for Information Technology. Each firm operates under a regulatory framework that requires predefined investment strategies and limited human intervention. The licensing cadence – five years to build a cohort of nine players – shows deliberate regulatory pacing rather than a rush to open the market.