Reliance Digital's D.I.S.C.O. sale offers exchange bonuses up to ₹10,000, discounts up to ₹30,000 via bank cards, and flat 50% off on second products. The Independence Week campaign runs through Aug 16 across 700 stores and online.
Reliance Digital, India's largest consumer electronics retailer, launched its Independence Week campaign under the acronym D.I.S.C.O. – Digital India Sale Crazy Offers. The sale runs through August 16 across its 700 large-format stores, 900 My Jio outlets, and its website RelianceDigital.in, the company said in a statement Wednesday.
Smartphone pricing starts at ₹10,999 for 4G models and ₹13,999 for 5G variants, with premium flagships including iPhones and foldables running up to ₹2 lakh. Reliance Digital is offering up to 30 months no-cost EMI and exchange bonuses of up to ₹10,000 on select smartphones. Customers also get 5% off on UPI payments for accessories like earbuds, headphones, Bluetooth speakers, and wearables. A flat 50% discount applies on select Bluetooth speakers, earbuds, and power banks with purchases of ₹10,000 or more.
For home appliances, the chain is running a tiered discount: 5% off on one small domestic appliance, 10% on two, and 15% on three or more. A 65-inch 4K UHD Google TV starts at ₹39,990. Refrigerator pricing begins at ₹12,990 for single-door models, ₹18,990 for double-door, ₹39,990 for side-by-side, and ₹74,990 for French-door units, with additional benefits under the Upgrade & Upscale program. Washer-dryer combos start at ₹55,990 with freebies worth ₹18,000.
Laptops start at ₹42,999 with a free 1+2 year extended warranty and exchange benefits up to ₹5,000, the company said.
Reliance Digital operates across more than 850 cities and carries over 300 national and international brands across 5,000 products. Its after-sales service arm, Reliance resQ, is ISO 9001-certified and available seven days a week.
The sale coincides with the broader festive shopping season, when consumer electronics spending typically peaks. Reliance Digital's parent, Reliance Retail, is the country's largest retail chain by revenue. The promotion puts pressure on rivals such as Croma, Amazon India, and Flipkart, which run their own Independence Day sales, analysts said.
Reliance Industries, the parent company, reports its quarterly earnings next month. The sale could help clear inventory ahead of the Diwali season, which begins in October, said an analyst tracking the sector who asked not to be named because he was not authorised to speak publicly. The discounts reflect the company's strategy to defend market share in a segment where online players have been gaining ground, he said.
The expanded warranty and exchange bonuses are designed to reduce the total cost of ownership for buyers, the company said. The 50% off on a second product is a tactic to boost average order value, a common retail bundling strategy.
Reliance Digital's store network, combined with My Jio stores, gives it a physical footprint that pure-play e-commerce players lack. The company said it expects high footfall across its stores during the campaign period.
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