
Event designer Kim Perrymond shares strategies for creating impactful celebrations without overspending: start with the goal, pick statement moments, use templates and AI, and prioritize guest experience over trendy décor.
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Kim Perrymond, founder of EZPZ Party Planning, calls herself a "celebration strategist." She helps families and entrepreneurs design events that feel intentional and experience-driven. But she also knows the financial reality: a party that leaves you broke is a bad investment.
"I never want you waking up the next morning thinking, 'Okay…now how am I going to pay my bills?'" Perrymond said. "The celebration should feel good during the event and after it's over."
For entrepreneurs, events can generate leads and revenue. Perrymond said a well-strategized event builds relationships, creates content, and strengthens community. But the key is budgeting smartly.
Start with what you can realistically afford, she said. Then decide what matters most. "You don't have to spend money on everything. Spend it on the things that are going to create the biggest impact, the best memories, and, especially if you're an entrepreneur, the best return."
Social media can make you think you need every detail you see. Perrymond said to pick a few statement moments and put money there. "Take the inspiration, not the invoice."
She also recommends using templates and AI tools to brainstorm themes, wording, and signage without paying for every detail. "AI can help you think creatively without having to pay someone for every single detail," she said.
One costly mistake: planning before you have a strategy. "People get excited, start booking vendors, buying décor, and before they know it, they've blown the budget on things that really weren't necessary," Perrymond said. Start with the goal, then decide where the money goes.
Another mistake: not budgeting for incidentals. Delivery fees, gratuity, extra rentals, last-minute guests – something always costs more than expected. "Don't spend every dollar of your budget before the event even starts. Give yourself some breathing room."
Perrymond said some trends aren't worth the money: balloon installations, flower walls, champagne walls, neon signs, elaborate photo booths. "All beautiful, but if nobody is going to interact with it, remember it, photograph it, or if it doesn't support the overall goal, do we really need to spend that money?"
Favors get left on tables. "Give people something they actually want, can use, or can consume – or skip it."
Luxury is a feeling, not a price tag. "Put people's names on their place cards, menus, welcome gifts. There's something about walking into a room and seeing your name that immediately says, 'They were expecting me.' That feels luxurious without necessarily costing a lot of money."
Guest experience matters: being greeted by name, no long lines, umbrellas when it rains, music right, food on time. "The entire experience flowing seamlessly – that's luxury."
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