
Hometown Financial's $160M Primary Bank acquisition adds a mortgage unit that originated $512M in 2025, plus a governance shift to stock-holding company structure.
A pending merger between two New England banks will expand the mortgage lending footprint of the combined institution. Massachusetts-based Hometown Financial Group, the holding company for bankESB, bankHometown and TruNorth Bank, agreed to acquire Primary Bank, a publicly traded commercial bank based in Bedford, New Hampshire.
The deal, valued at roughly $160 million, adds $743 million in assets and four New Hampshire branches. Hometown Financial will merge all four units under the TruNorth Bank name, pending regulatory approval, starting in August. The residential lending operation will operate as TruNorth Mortgage.
"Together, we can offer customers the best of both banking worlds: a community bank deeply rooted in the neighborhoods we call home and an institution with the size and scale to deliver a full array of innovative products, services and technology," said Matthew Sosik, CEO and chairman of Hometown Financial. He will hold the same roles at the combined TruNorth.
The mortgage unit is the piece that could attract the most attention from traders tracking regional bank growth. In 2025, Hometown Mortgage, the current residential lending subsidiary, originated $512.4 million in loans across New England, according to IEmergent data. That covered 1,609 mortgages, with the vast majority in Massachusetts.
Primary Bank customers will gain access to mortgage products from TruNorth Mortgage after the deal closes. The combined entity will have 59 locations across three states. The acquisition is Hometown Financial's ninth in 10 years.
For Primary Bank, which opened in 2015, the merger is a natural next step. "Primary Bank has achieved tremendous success since opening as a de novo bank, and this partnership represents the next logical step in ensuring our long-term success while continuing to meet customers' evolving needs," said Chairman William Greiner.
A notable governance change accompanies the merger. Hometown Financial's board agreed to reorganize from a mutual-holding structure to a stock-holding company. The new entity will be incorporated in Maryland and publicly traded.
Primary Bank investors have two options: $33.00 in cash per share, or $31.00 of equity in the new holding company. The agreement requires that at least 50% of outstanding Primary common shares be converted to cash, with the other 50% to stock. That split creates a fixed cash outflow component and a stock component that will dilute existing Hometown shareholders.
Luse Gorman PC acted as Hometown Financial's legal counsel. Keefe, Bruyette & Woods served as the bank's financial adviser. Primary Bank used Gallagher, Callahan & Gartrell, PC for legal counsel and Brean Capital as financial adviser.
The conversion and merger are expected to close in the first quarter of 2027.
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