LOOKFANTASTIC partners with Mondrian Ibiza for its What the SPF?! campaign, offering Lancaster SPF samples poolside, a beauty edit in suites, and discount codes for guests.
Alpha Score of 63 reflects moderate overall profile with strong momentum, weak value, moderate quality, moderate sentiment.
This summer, LOOKFANTASTIC is bringing its What the SPF?! campaign to Ibiza through a partnership with Mondrian Ibiza. The collaboration places suncare and beauty products directly into the hotel experience, starting with complimentary Lancaster SPF samples available poolside through the season.
Lancaster is one of LOOKFANTASTIC's suncare brands, known for its focus on sun protection and skin health. Guests will find the samples at the pool, alongside collaboration postcards distributed throughout the hotel that highlight curated SPF picks. Each postcard carries a code – LFIBIZA – offering £5 off the next LOOKFANTASTIC order.
The deeper offer targets longer stays. Guests booking three nights or more in selected Mondrian Ibiza suites receive an exclusive LOOKFANTASTIC beauty edit, a curated selection of products chosen for a summer escape. Top-tier loyalty customers get a separate deal: 20% off stays in 2026 and 15% off in 2027. That rate includes daily breakfast and flexible cancellation up to five days before arrival.
The partnership extends LOOKFANTASTIC's annual What the SPF?! initiative, which has run for three years alongside the British Beauty Council. The campaign offers 20% off selected SPF products across the site, aiming to offset the cost of sun protection and reinforce daily SPF use.
"We're delighted to partner with Mondrian Ibiza to bring LOOKFANTASTIC's beauty expertise, alongside access to expert-led sun care, to such an iconic summer destination," said Keely Gough, managing director at LOOKFANTASTIC. "We know that SPF is an essential part of any skincare routine, and we also know that it can be easy to overlook when you're on holiday. This collaboration allows us to meet customers in a real-life moment, making sun care and beauty discovery an effortless part of their summer experience."
The move is a direct-to-consumer retail play that embeds product discovery into a high-value travel setting. Mondrian Ibiza draws a style-conscious international crowd, a demographic that overlaps with LOOKFANTASTIC's core beauty customer. By placing Lancaster SPF samples and a curated edit in suites, LOOKFANTASTIC bypasses the digital discovery funnel and puts products in front of guests when suncare is most relevant.
For Mondrian Ibiza, the partnership adds a branded amenity tier that differentiates its suite program without capital cost. The 20% discount code for loyalty customers also funnels a high-intent audience back to LOOKFANTASTIC's e-commerce site after checkout.
The Ibiza activation is the latest example of LOOKFANTASTIC extending its brand beyond the online storefront. Similar pop-ups and hotel partnerships have appeared in London and other European destinations over the past two years, always tied to the What the SPF?! campaign window. The British Beauty Council collaboration gives the initiative a public-health framing – making SPF more accessible – that separates it from a straight commercial partnership.
What remains unclear is how the partnership translates into repeat purchase. The LFIBIZA code is a single-use discount, not a subscription or loyalty tie-in. The beauty edit in suites is a one-time amenity, not a recurring sample box. LOOKFANTASTIC will need to track whether guests who discover Lancaster at the pool convert into returning customers after their holiday ends.
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