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DispatchTrack Takes on Route Planning Gaps With New Strategic Planner Tool
The route planning tool targets food distributors and linen suppliers stuck with spreadsheets. CEO Natarajan says the platform makes multi-week routing stable as accounts shift.
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DispatchTrack launched a route planning platform on Wednesday designed for businesses that serve the same customers on repeating schedules, the company said. The tool, called Strategic Planner, targets food distributors, linen suppliers, and similar operators who struggle with multi-week routing that typical dispatch software does not handle well.
The challenge, CEO Satish Natarajan said, is that most operators rely on spreadsheets, route books, and institutional memory for planning. They commission a re-routing project every few years, he said, but plans decay quickly as customers come and go. Strategic Planner aims to replace that approach with a living master route plan that feeds into daily execution.
Key features include the ability to optimize cycle days and sales territories, visualize delivery costs as accounts shift, and provide real-time delivery time windows during the customer onboarding process. The platform integrates with DispatchTrack's existing core platform so multi-week plans can flow into daily last-mile execution. Integration with other route execution platforms is also available, the company said.