CardPointers 50% Off Discount Boosts Amex Offer Volume

CardPointers dropped its annual subscription to $45 Thursday, a 50% discount that runs through July 5. The app tracks credit card perks and annual fees. It also maps spending categories. Its most popular feature is automatic enrollment in card-linked offers.

That feature feeds American Express. Each time a cardholder activates an Amex Offer through the portal, Amex charges the retailer a fee. CardPointers automates that activation. A bigger subscriber base means more automatic activations, driving transaction volume and non-interest revenue.

Chase and Citi run similar offer programs. Amex Offers are the deepest and most frequently updated, making them the primary reason CardPointers users buy the app. Subscriber growth therefore tracks most closely with Amex's offer ecosystem.

CardPointers has been Apple's Editor's Choice and App of the Day four times. The discount targets subscribers who passed at the standard $90 annual price.

American Express (AXP) carries an Alpha Score of 54 out of 100 at AlphaScala, a neutral reading that leaves room for a catalyst. The company reports second-quarter earnings in mid-July. Higher offer redemption volumes from a growing user base could show up in net interest income or non-interest revenue.

The deal ends July 5. American Express does not disclose how many cardholders use offers through third-party apps. The trend has been rising alongside the point-and-miles community's growth.