New survey data from Bloom Ads shows 70% of consumers are annoyed by repetitive digital ads, with 37% subscription cancellations. The finding challenges AI-driven ad automation and has implications for Apple's App Store ad platform.
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Consumers are growing frustrated with repetitive advertising, new survey data from Bloom Ads shows. The firm found that 29.3% of 150 respondents ignore ads that repeat, and 21.2% reported being annoyed by repetitive ads. A separate study cited by Bloom Ads found that 70% of consumers are annoyed by digital ads, and more than five minutes of ads leads to a 37% increase in subscription cancellations.
The findings point to a challenge for AI-driven ad automation. AI tools can generate ad copy, imagery, and targeting decisions at scale. The survey suggests automated content can feel generic. Fifty-three percent of respondents said seeing different ads made them more likely to buy, according to Bloom Ads.
The data has direct implications for Apple, whose App Store search ads generate billions in revenue. Apple's App Tracking Transparency policy limited the data available for targeting, making creative differentiation more important for advertisers. Apple itself relies on ad revenue from its App Store and has expanded its advertising inventory in recent years.
Advertisers on Apple's platform now face a trade-off. AI tools can produce multiple ad variants quickly. The survey indicates that variety alone is insufficient. Bloom Ads said marketers must test multiple creative concepts – workflow demonstrations and expert explanations – rather than producing three versions of the same ad with different wording. AI can surface data patterns from reviews, surveys, and comments. Humans need to add local references, accurate prices, and genuine answers to customer concerns, the firm said.
A B2B software company, for example, can test efficiency, cost reduction, workflow simplification, and product-demonstration concepts. The goal is to learn which customer motivation drives stronger engagement. From that analysis, the team creates separate creative ads, with humans adding details to build a customer connection.
Bloom Ads argues that as AI automates ad creation and delivery, the competitive edge lies in the quality and variety of creative work that machines cannot replicate.
Bloom Ads conducted the survey online in the first quarter of 2025. The sample size was 150 adults in the United States. Apple did not immediately respond to a request for comment on the survey's implications for its ad platform.
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