Apranga Group May Sales Jump 13.8% as Baltic Retail Holds Up

Apranga Group reported retail turnover of EUR 34.3 million for May 2026, up 13.8% from the same month last year. The figure extends a strong start to the year: cumulative turnover for January–May reached EUR 144.7 million, a 9.6% year-over-year gain. The data gives investors a clean read on consumer spending momentum across the Baltic states, where the apparel retailer operates 175 stores covering 93.8 thousand square meters.

Why the May Print Matters Now

The May acceleration – from a 9.6% year-to-date average to a 13.8% monthly rate – suggests demand did not soften after the Easter holiday pull-forward. That is a positive signal for the second quarter, especially given that Apranga added only 1.5% more gross selling area year-over year. Volume growth, not just square-meter expansion, is driving the top line. For a retailer in a region where inflation has moderated but consumer confidence remains uneven, the May number reduces the risk of a mid-year slowdown.

Regional Growth Divergence

Lithuania, Apranga’s largest market with 103 stores, posted an 11.4% year-to-date increase. Latvia (45 stores) grew 5.9%, while Estonia (27 stores) rose 8.1%. The gap between Lithuania and Latvia is notable: Lithuania’s growth rate is nearly double Latvia’s. That divergence may reflect differences in wage growth, tourism flows, or competitive dynamics. Investors tracking Baltic consumer exposure should watch whether Latvia catches up in the second half or if Apranga adjusts its store allocation toward faster-growing markets.