Apple raised iPhone prices in Japan by up to 11% as the yen's slide against the dollar pushes import costs higher. The iPhone 15 Pro Max jumped 28% to ¥204,600.
Alpha Score of 56 reflects moderate overall profile with moderate momentum, weak value, strong quality, moderate sentiment.
Apple raised prices on several iPhone models in Japan, with retail tags climbing as much as 11% on some devices. The move comes as the yen's slide against the dollar pushes import costs higher for US-based hardware makers selling into the Japanese market.
Prices for the iPhone 15 Pro Max, for instance, went from ¥159,800 to ¥204,600 at Apple's own retail channel. That is a jump of about 28%. Apple also lifted prices on older iPhone 14 and iPhone 13 models.
Apple adjusts local-currency pricing periodically to offset currency shifts. This round of increases covers a broader range of models than earlier repricings. The yen has weakened roughly 10% against the dollar this year, taking the pair from near ¥140 to the ¥156 area, a multi-decade low. That erodes what Apple books when it converts yen-denominated sales back into its reporting currency.
The company operates its own distribution and sales network in Japan through Apple Online Store and physical retail stores. The higher prices apply to units sold directly by Apple, not necessarily to carrier-subsidised or third-party retail stock.
Japan is a significant market for the iPhone. The country accounted for about 6% of Apple's total revenue in the most recent fiscal year, according to the company's latest 10-K filing. Rising iPhone prices risk chilling demand if consumers shift to lower-cost Android alternatives or delay upgrades.
Apple shares were little changed on the session. AAPL has an Alpha Score of 57, a Moderate reading, at $333.74.
Apple's next round of local-currency price reviews typically follows its September product-cycle launch, when it sets starting prices for new models across markets.
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