Apple AirTag 4-Pack at $85: Retailer Discount Deepens

Apple's AirTag 4-pack is selling for $85 at Walmart and Amazon, the lowest price deal-tracking sites have recorded for the second-generation tracker. Single units cost $24 at both retailers. Apple's own store lists the same 4-pack at $99.

The $85 price works out to $21.25 per tag, $3.50 less per unit than buying four singles. The discount is $14 below Apple's list price for the 4-pack. Retailers absorb the difference, not Apple.

The second-generation AirTag launched in 2021. The Find My network uses the installed base of iPhones to locate lost items. That network effect is a key advantage over competitors such as Tile and Samsung's SmartTag, both of which require a separate app or a narrower device base.

The timing of the discount is notable. Late August is weeks before Apple's expected iPhone launch, a period when retailers often adjust pricing on older accessories. Apple has not announced a new AirTag model. The last hardware update was a minor redesign in 2021.

For Apple, the AirTag is a small but steady contributor to the accessories segment. Accessories revenue, which includes AirTags and AirPods, has grown steadily. The discount does not affect Apple's wholesale margins. Retailers bear the cost of the price cut on their own inventory.

Buyers using the Blue Cash Everyday Card from American Express earn 3% cash back on online retail purchases. That reduces the effective cost of the 4-pack to $82.45. The Capital One Venture Rewards card earns 2x miles on all purchases, which can be applied to travel.

For investors tracking Apple's hardware revenue, the Apple (AAPL) profile page shows the accessories segment's performance.

The deal is available at both Walmart and Amazon with no stated expiration date. Apple's own store continues to sell the 4-pack at $99.