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2PointZero unit enters Saudi market via Cenomi Centers deal
MMG, a 2PointZero subsidiary, will place ads in Cenomi's 22 Saudi malls. The deal opens the kingdom's largest GCC ad market for the UAE firm.
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UAE Multiply Media Group (MMG), a subsidiary of 2PointZero Group, entered the Saudi Arabian market through a strategic partnership with Cenomi Centers.
The deal gives MMG access to Cenomi's portfolio of shopping malls and retail properties across the kingdom. Financial terms were not disclosed.
Cenomi Centers is one of Saudi Arabia's largest retail real estate operators, with 22 shopping centers in its portfolio. The partnership covers in-mall advertising, digital screens, and event spaces.
MMG operates out-of-home advertising assets in the UAE and has been expanding regionally. The Saudi market represents the largest advertising spend in the Gulf Cooperation Council, with out-of-home growing as a share of total ad budgets.