ZEN.COM rolls out Mastercard Click to Pay across 33 markets, covering 1.5 million users. One-click checkout cuts transaction time by 50%, addressing the friction that 84% of shoppers cite as a deciding factor in where they buy.
Alpha Score of 74 reflects strong overall profile with moderate momentum, moderate value, strong quality, strong sentiment.
European FinTech ZEN.COM has rolled out Mastercard Click to Pay across its platform, covering 33 markets including the European Economic Area, the UK, and Singapore. The feature joins a product stack that already includes multicurrency accounts, foreign exchange, instant cashback, and purchase protection, the company said in a Friday release.
Click to Pay replaces manual card entry with tokenized one-click checkout. Users enroll a card once, register a device as trusted, and subsequent purchases at participating merchants complete without re-entering payment details. The integration covers the 1.5 million consumers ZEN.COM serves across its operating footprint.
ZEN.COM Chief Growth Officer Lukasz Neska framed the move around user behavior, not product expansion. "People are searching for simpler experiences," Neska said in the release. "The future of finance is about removing friction from everyday life, not about adding more financial products for consumers to manage."
The friction is real. A PYMNTS Intelligence report cited in the release found that 84% of global shoppers say one-click checkout is an important factor in choosing where to shop. The same report noted that stored credentials and streamlined flows align with expectations set by leading digital platforms. PYMNTS reported in February 2024 that removing manual data entry with Click to Pay cuts checkout times by 50%.
Mastercard's Daria Auguscik, vice president and business development director for Mastercard Europe in Poland, said the product bridges convenience and security. "Click to Pay meets these expectations by combining the convenience of card payments with the security of tokenization," Auguscik said. "We are pleased that ZEN.COM users can now benefit from this global standard."
For ZEN.COM, the integration is less about adding a new revenue line and more about keeping pace with checkout expectations that now define where consumers spend. The company's Alpha Score sits at 74 out of 100, labeled Moderate, within the Financials sector. The score reflects a business that is executing on product expansion without taking outsized balance-sheet risk.
The rollout covers the full ZEN.COM footprint, not a subset. That means the feature is live in the EEA, the UK, and Singapore from day one, giving the company a single checkout standard across markets that otherwise fragment on payment rails.
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