Commodities● Neutral
Young Indians Sell Heirloom Gold, Reshaping Bullion Demand
Millennials and Gen Z Indians sell inherited gold to fund homes and businesses. ET Bureau reports structural shift that could curb import demand and pressure local premiums.
Continue with
Younger Indians are turning inherited gold jewellery into cash, not keeping it as a family heirloom. ET Bureau reported that millennials and Gen Z consumers are selling or exchanging old ornaments to fund major purchases: homes, higher education, businesses, and financial investments.
The shift matters for the bullion market. Recycled gold flows back into the supply chain, capping the need for fresh imports. India is the world's second-largest gold consumer, and a sustained increase in recycling could weigh on local premiums and dent import volumes.