Stocks● Neutral
Yokohama India targets carmakers for growth as 18% sales jump looms
Yokohama India targets 18% growth in 2026 as it pushes into OEM tyre supply, where its share is still in the single digits. SUV adoption at 60% of sales works in the premium tyre maker's favour.
Continue with
Yokohama India wants more of the tyre business that comes with a new car. The subsidiary of Japan's Yokohama Rubber Co. holds roughly 10 percent of the aftermarket replacement segment. That is the part where vehicle owners swap worn tyres. The smaller piece – original equipment manufacturing, or OEM supply to carmakers for factory-fresh vehicles – is where the company sees its next leg.
Industry estimates put Yokohama India's OEM share at 5 to 10 percent. Anil Gupta, Vice Chairman, called it “fairly low” and said growing it is a “key priority”. The company is in discussions with multiple major OEMs, Gupta told businessline on the sidelines of the Geolander X-CV tyre launch in Visakhapatnam on Wednesday.
“It takes time to grow the OEM businesses. When you discuss with partners you are not planning for their current lineup of cars but for models that will be launched 3-4 years later,” Gupta said. “We are in discussions now and hopefully some will materialise soon.”