YinzCam taps Halo23's regional expertise to expand unified digital platform into GCC, Australia, New Zealand. CEO cites fractured digital ecosystem overhaul as key driver.
YinzCam, the Pittsburgh-based sports technology company, has signed an exclusive strategic partnership with Dubai advisory firm Halo23 to drive growth in the GCC, Australia, and New Zealand. The deal pairs YinzCam's unified digital platform – which serves more than 200 sports organisations across the NFL, NBA, NHL, MLS, and English football – with Halo23's regional relationships and commercial structuring expertise.
"Technology and AI are fundamentally changing the way rights holders, venues, operators and asset owners engage their audiences," said Andy Oldknow, CEO of Halo23. He noted the two firms had already worked together on a new digital product for grassroots football aimed at growing participation in the target regions.
YinzCam's platform fuses mobile apps, web, OTT, retail, loyalty, and CRM into a single fan experience, eliminating multiple logins and fragmented data. Founder and CEO Priya Narasimhan said the approach "overhauls the traditionally-fractured digital ecosystem within sports organisations" and that Halo23's market understanding made them the right partner.
Halo23, led by executives with more than 70 years of combined experience, works with governments, investors, and leagues across Europe, the Middle East, and Asia. The firm helps structure commercial and investment opportunities from early-stage strategy through to delivery.
YinzCam, a Carnegie Mellon University spinoff founded in 2009, now reaches more than 150 million fans globally across its platform.
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