
Yagi's LAVATECH fabric, infused with crushed volcanic rock from Mt. Fuji, aims to promote pet sleep quality through far-infrared heat. The company will exhibit at SUPERZOO 2026.
TOKYO – Yagi & Co., a textile manufacturer listed on the Tokyo Stock Exchange, will exhibit its FUJILOOM brand at the SUPERZOO 2026 pet product show in Las Vegas. The company will present blankets and mats made with LAVATECH, a fabric that incorporates crushed volcanic rock from Mt. Fuji.
The material, which Yagi calls a proprietary far-infrared textile technology, is designed to promote restful sleep in pets. The company said the lava rock, sourced from underground deposits at Mt. Fuji, emits far-infrared heat that helps blood circulation. The rock has been preserved from surface temperature changes and weathering, Yagi said. The products are soft and breathable, according to the company.
Yagi, founded in 1893, reported global revenue of about 85.9 billion yen. The company's core business is textiles and apparel. The SUPERZOO exhibition, North America's largest pet industry event, will take place at the Mandalay Bay Convention Center. Advance registration and ticket purchase are required for entry.
The company's corporate motto "Consistent Sincerity" guides its operations. Yagi said it aims to build the future through collaboration with its stakeholders.
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