X Drops Revenue Sharing for New Creator Rewards Program

Applications for the old revenue-sharing programme are now closed. Existing members will keep earning through September 7, with three final payouts due on August 14, August 28 and September 11. Starting September 8, those members can apply for the new Original Content Rewards program.

To qualify, creators must meet a new set of eligibility rules. Earnings come from impressions generated by original content on the Home Timeline feed, where at least 50% of the post is visible. Only unique impressions from Premium users count. Payouts will be issued every two weeks, with the first payout arriving on August 28 for existing members who enroll after September 8, X said. Those who enroll on or after September 8 will receive their first payment on September 25, 2026.

Content that is copied, substantially reproduced from another creator, or downloaded from another platform and reuploaded to X will not be eligible for payouts. X said the program aims to reward creators who bring "breaking news, expert insights, firsthand experiences, and commentary that moves culture forward."