
Spreedly's Judd Howard explains how AI turns once-differentiating features into commodities, making infrastructure and data platforms the real moats.
Payments technology is moving through a familiar cycle. A capability that once made a provider stand out – forecasting transaction volumes, personalizing checkout flows, synthesizing data across channels – becomes standard within months. Artificial intelligence accelerates that compression, according to Judd Howard, senior product manager for AI at Spreedly.
“It’s a hope-based landscape,” he told PYMNTS for the June 2026 edition of the “What’s Next in Payments” series. “People are coming with the idea of setting themselves up for the future and continuing to grow.”
The metaphor he used to frame the shift: aspirin versus vitamins. Aspirin products solve an acute, urgent problem. Vitamins optimize performance over time, no one rushes to buy them. In payments, certain functions have crossed firmly into the aspirin category.
“If you break down the life cycle of a payment, you have tokenization, processing and reconciliation,” Howard said. “Those three things have become – if they weren’t already aspirin – they’re now more in the aspirin realm.”
The catch is that AI makes building the next aspirin easier for everyone. Large language models and AI-powered development tools are collapsing the time it takes to integrate tokenization, route transactions, or reconcile ledgers. The gap between a new entrant and an incumbent shrinks with every API update.
That does not mean incumbents lose. Howard argued that the hard work of building secure, compliant, scalable infrastructure before AI arrived may be the best preparation for the AI era. “If you’ve already done a lot of that hard work building up a very strong payment strategy that felt resilient in the pre-AI world, you might even be more prepared for this new era than you think,” he said.
Buyers of payment technology are no longer reacting only to immediate pain. They are asking strategically where AI will reshape commerce over the next several years. Data platforms and workflow orchestration tools fall into the vitamin category – nice to have, harder to sell in a budget cycle, potentially decisive when the next wave of AI-driven commerce arrives.
“Data platforms, workflows, those are vitamins,” Howard said. “Those are things that are going to help you optimize your strategy going forward.”
The read-through for payments investors is not about betting on the latest feature. The companies that already own the aspirin functions – secure capture, reliable routing, compliant settlement – and have built the data infrastructure to layer AI on top may be the ones that keep their margins. The providers that rely on feature differentiation alone risk getting squeezed as AI commoditizes the next batch of capabilities.
Howard summed it up: “I think payments, uniquely, because it’s so infrastructural, has been set up with a lot of the fundamentals around compliance and security so that it can scale with AI.”
The companies that invested in that foundation before the hype cycle started may find AI amplifies their advantage rather than erases it.
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