Why M&S's Aries tie-up puts St Michael label at center

Marks & Spencer is bringing back the St Michael label as a centerpiece of its collaboration with luxury streetwear brand Aries. The 26-piece capsule collection, spanning womenswear and menswear, includes pinstripe tailoring, knitwear bearing the St Michael crest, casual separates and slip dresses. Prices run from £10 for underwear to £120 for a silk dress.

The St Michael name, long a fixture on M&S packaging and clothing labels, has found new life among resellers and on social media. The green carrier bag that served as inspiration for one of the handbags in the collection has itself become a recognizable accessory, frequently shared online. M&S womenswear director Maddy Evans said the partnership brought together “two different corners of the fashion world” through shared design codes and a loyal following.