Weston Family Backs Launch of Digital Long-Form Journalism Platform 'be Giant'

A new digital media venture focused on long-form journalism is launching with financial backing from the prominent Weston family. The publication, named be Giant, is set to debut this spring, aiming to fill a perceived gap in the market for in-depth, narrative-driven reporting. According to The Globe and Mail, the platform will operate as a subscription-based service, prioritizing quality over speed in its coverage. The Weston family, known for their retail and food empire, is providing seed funding through their private investment arm. The initiative is led by journalist and entrepreneur Susan Krashinsky Robertson, who will serve as editor-in-chief. "We're building a home for ambitious, reported features that take time to report and write," Krashinsky Robertson stated. "The model is built on the belief that readers will pay for exceptional storytelling and rigorous investigation." The publication plans to begin with a limited rollout before a wider public launch, with content spanning business, culture, and current affairs. The move reflects a broader trend of wealthy individuals and families investing in sustainable journalism models amid industry-wide pressures.