
Wealthcare added $1.8B in AUM and 26 advisors since selling to Sammons Financial. CEO Matt Regan says permanent capital is the differentiator in recruiting and M&A.
A year after selling to Sammons Financial Group, Wealthcare has added $1.8 billion in assets under management and 26 advisors across its affiliation models, CEO Matt Regan said.
The West Chester, Pa.-based RIA and tech platform closed on the sale to the insurance holding company roughly a year ago. Regan said the deal has delivered on its promise of growth capital. The additions include the December acquisition of Crowley Wealth Management, an RIA with $417 million in AUM, and Doug Koopman's practice in Dubuque, Iowa.
In 2026 alone, Wealthcare has purchased or received letters of intent for firms representing about $900 million in assets.
Regan credits Sammons' status as a permanent capital provider for the acceleration. "The financial support and the fact that that financial support represents permanent capital is absolute game changer for us, both in our 1099 recruiting and in our efforts to buy firms," he said. "When you're telling an advisor that this is the last home they'll have, that this capital is permanent and nothing's going to happen, there's going to be no private equity flip when the shot clock goes off is a real differentiator in the market."
Wealthcare's professionals are now shareholders of Sammons through an Employee Stock Ownership Plan.
The firm has also started coordinating M&A activity with NorthRock Partners, another Sammons-backed wealth manager. The two operate different models. NorthRock uses a wholly-integrated W2 approach where advisors adopt the NorthRock brand, focused on high- and ultra-high-net-worth clients. Wealthcare runs a more open architecture, letting firms keep their own brand. If a target fits NorthRock better, Wealthcare refers it over and vice versa.
Wealthcare is also working with Beacon Capital Management, an RIA and turnkey asset management platform within Sammons Wealth Management, to integrate some of Beacon's tactical risk-on/risk-off strategies into Wealthcare's platform. Beacon runs those strategies through ETFs, a mutual fund and model portfolios.
"Our wealth management approach is much more holistic, kind of a universal approach to asset allocation across various asset classes and diversification," Regan said. "But to the extent that we can add tactical or risk-managed products to the mix, we're always open to that."
Michael Mock, president of Sammons Wealth Management Group, said there is an opportunity for Wealthcare to collaborate with Midland National, another Sammons-owned insurer. Many Midland agents are looking to enter wealth management, and Wealthcare can provide the platform. Regan said a program to let Midland agents plug into the platform is in development, likely rolling out in the fourth quarter of this year or early next year.
Regan stressed the move is not about product distribution. "One of the things to note is that this is not a distribution play to sell more Midland, North American life annuities through the wealth management space," he said. "Sammons' strategic decision to enter wealth management had nothing to do with product distribution and everything to do with creating a differentiated revenue stream than the annuity revenue stream."
Prepared with AlphaScala editorial tooling from the source reporting linked above. Indexable analysis may include a cited Alpha Score value. Publishing checks screen each story before release. Educational coverage, not personalized advice.