Stocks● Neutral
Vusion to Acquire In-Store Media, Betting Big on Store-Based Retail Media
Vusion agreed to acquire In-Store Media, betting that physical stores are the next big retail media channel. The deal combines Vusion's connected-store platform with In-Store Media's in-store execution network.
Continue with
Vusion, a French company that builds AI-powered digitalization tools for physical stores, said it has agreed to acquire In-Store Media, a Barcelona-based in-store retail media company. The companies did not disclose financial terms.
Thierry Gadou, Vusion's chairman and CEO, called physical retail "the next big digital media." His argument: online commerce already has a mature retail media business. Stores, where most shoppers still make purchase decisions, are the next frontier.
"By combining Vusion's connected store platform with In-Store Media's track record, execution capabilities, and relationships with retailers and brands, we are helping retailers turn store traffic into measurable media value," Gadou said in a statement.
In-Store Media CEO Fernando de Vicente said joining Vusion would accelerate his company's mission to digitize in-store retail media at scale. He said the combined company would help retailers generate additional value from foot traffic while creating better shopper experiences.