
Virat Kohli and his brother Vikas have taken a 28% stake in Vault, a franchise fitness chain targeting 50 clubs by year-end. The chain is expanding beyond India's major cities.
Virat Kohli and his brother Vikas Kohli have taken a 28% equity stake in Vault, a franchise fitness chain founded in 2023 by Mukesh Gogia.
The brand, endorsed by Kohli, started as a single-city concept and now has more than 30,000 members across its franchise network. It targets over 50 operational clubs by the end of the year.
“Virat Kohli and Vikas Kohli joining Vault as strategic investors marks a key milestone for the brand,” Gogia said. He said the brand was built on the idea that premium fitness should not be exclusive to a handful of metros.
Vikas Kohli said the next wave of consumer brands in India will be built on strong communities and differentiated experiences. He said the investment was a bet on the franchise model in a sector where high-end gyms have historically clustered in major cities.
Vault has partnered with Matrix and Precor for strength and cardio equipment. It uses Hyperice for its recovery rooms.
Club sizes range from roughly 6,000 sq. ft. to 25,000 sq. ft.
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