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Vipul Organics Taps Omya's European Network for Pigment Push
The deal gives Vipul a distribution channel with on-the-ground labs and warehouses, not just a trading desk, as it pushes deeper into European paint, ink and coatings markets.
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Specialty chemicals maker Vipul Organics Ltd signed an exclusive distribution agreement with Switzerland's Omya Group, handing the minerals giant sole rights to sell its pigment products across most of Europe, the company said on Thursday in a regulatory filing.
The deal covers Vipul's SunTone and SunCoat pigment dispersions and powders in markets including the UK, Norway, and several Balkan nations – Bosnia, Serbia, Montenegro, North Macedonia, Albania, and Moldova. Switzerland and Poland are excluded from the pact.
Omya, founded in 1884, employs 9,000 people across 160 plants in 50 countries. Its distribution network runs more than 170 locations, with regional warehouses and laboratories scattered across Europe. That footprint is what makes the deal useful for a mid-size Indian manufacturer trying to scale without building its own European logistics from scratch.
Managing Director Vipul P Shah described the tie-up as "a key driver in enhancing our international presence and accelerating our growth trajectory over the next five years."