Verizon Wireless Zone Stores Give Away Free Backpacks July 26

Verizon Wireless Zone stores in select locations will hand out free backpacks filled with school supplies on Sunday, July 26, from 1 p.m. to 4 p.m. The offer is limited to one backpack per child, while supplies last.

The giveaway targets families preparing for the back-to-school season, a period when household spending on supplies typically jumps. Verizon Wireless Zone, an authorized retailer of Verizon products and services, has run similar promotions in prior years to drive foot traffic into stores during a slow summer sales period.

Parents should check with their local store to confirm participation, as not all locations are taking part. The company did not disclose the total number of backpacks available or the full list of participating stores.

Verizon shares were little changed in regular trading Friday. The stock is down about 8% year to date, trailing the broader market, as wireless carriers face pressure from rising competition and higher handset upgrade costs.