
New season of USTOA's Global Kitchen features culinary tours in Quebec City, Chongqing, and Cali. Includes video series and digital cookbook.
The United States Tour Operators Association launched a new season of its Global Kitchen series, this time focusing on three destinations: Quebec City, Canada, and Chongqing, China. The third stop, Cali, Colombia, rounds out the lineup. The campaign includes a video series and a digital cookbook.
"Some of the most memorable travel moments happen around the table," said USTOA President and CEO Terry Dale. "Travelers today are looking for meaningful ways to connect with the places they visit. Whether it's exploring a local market, learning regional recipes in a cooking class or discovering neighborhood favorites on a food tour, culinary travel offers a window into local traditions."
Each episode follows chefs, food writers, and local experts. In Quebec City, viewers watch maple taffy made over snow. In Chongqing, they see how Mahua – the "Chinese French Fry" – is rolled and deep-fried. In Cali, a visit to the Alameda Market showcases exotic fruits and Colombian tamales wrapped in plantain leaves.
The digital cookbook adds recipes from an expanded roster that includes Buenos Aires, Germany, Malta, Finland, and other destinations. Sponsors include the German National Tourist Office, Hong Kong Tourism Board, and Tourism Calgary, among others.
USTOA member companies represent $24.4 billion in revenue and serve 8.4 million travelers annually. The association has provided tour operator industry representation for more than 50 years.
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