UNiDAYS Beauty Awards 2026: e.l.f., MAC, Dyson Win Student Votes

Jessica Hewitt, global head of beauty and wellness at UNiDAYS, said Gen Z is defining beauty trends rather than following them.

"With almost 20,000 votes cast, this year's Beauty Awards offer a powerful snapshot of the products earning genuine loyalty from today's students. From cult favourites to viral social media sensations, the results reveal what matters most to the next generation of beauty consumers."

Caterina Signori, senior affiliates manager at LOOKFANTASTIC, said the awards "offer a unique look into the products and brands that are shaping Gen Z's beauty and wellness habits." She added that the company was pleased to see several of its brand partners recognised.

The awards come as UNiDAYS continues to invest in the beauty industry. Last month, it launched the second cohort of its Student Beauty Shadow Board, a mentorship and grant initiative in partnership with the British Beauty Council.