Uber Eats customers in the UK earn 1 Nectar point per £1 spent on Sainsbury's grocery orders across 1,300+ stores. The program lets users collect and redeem points within the Uber ecosystem.
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Uber Eats customers in the UK can now earn Nectar points on Sainsbury's grocery deliveries, the companies said Wednesday.
Shoppers collect 1 Nectar point for every £1 spent when ordering from Sainsbury's through the Uber Eats app or website. The program covers more than 1,300 Sainsbury's stores nationwide.
The integration extends an existing system that lets customers redeem Nectar points for Uber vouchers. Users can now both earn and spend points within the Uber ecosystem – collecting rewards on Sainsbury's essentials, then swapping them for Uber rides or future Uber Eats orders.
Katie Hunter, Uber Eats general manager for Grocery & Retail in the UK, called the move "a no-brainer" given how much customers already use Nectar. "Now, they can collect Nectar points on all their Sainsbury's essentials as well as spending them across the entire Uber app," she said.
Mark Given, Sainsbury's chief technology, marketing and data officer, said the partnership creates "even more ways for people to get great value from Nectar." Members can already convert points into Uber rides or Uber Eats orders, he noted. "And now they can collect points when ordering Sainsbury's groceries through Uber Eats too."
To activate the feature, users link their Nectar card in the Uber Eats app. Points then accrue automatically on each Sainsbury's order.
The expansion follows the broader push by delivery platforms to lock in repeat grocery customers through loyalty incentives. Uber Eats has been deepening its grocery partnerships across the UK, and the Nectar tie-up gives Sainsbury's a direct channel to Uber's user base. For Nectar, the deal adds transaction volume from a growing delivery segment.
Sainsbury's has roughly 18 million active Nectar cardholders. Uber Eats does not disclose UK grocery customer counts, but the company has said grocery and retail orders have been the fastest-growing segment of its delivery business.
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