Uber Eats cuts commission rates for new UK restaurant sign-ups through year-end, targeting the same mid-market independents that Just Eat and Deliveroo are fighting for.
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Uber Eats is turning up the heat on the UK food scene. The delivery platform launched a push to attract more independent restaurants onto its app, offering reduced commission rates for new sign-ups through the end of the year.
Existing partners also get a cut: the company is waiving the monthly service fee for restaurants that maintain a minimum order volume, a move aimed at retaining merchants who had churned during the cost-of-living squeeze.
The timing matters. Just Eat and Deliveroo have been fighting for the same mid-market independents, the segment that generates the most repeat orders but also the thinnest margins for delivery platforms. Uber's commission cut targets that exact squeeze.
One person familiar with the talks said the reduced rate applies to orders placed through the app, not through Uber's website, a distinction that keeps the incentive tied to the channel Uber wants to grow.
The company plans to market the program through its existing merchant network rather than a national ad campaign, according to the same person. That keeps acquisition costs low while leaning on word-of-mouth among restaurant owners.
Uber Eats is privately held and does not break out UK revenue. The company's last disclosed global delivery gross bookings were $31.2 billion, up 14% from the prior year.
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