Trump Media will sell a high-speed Truth Social data feed to banks and trading firms, targeting the fastest access to market-moving posts from President Trump and nine other accounts.
Trump Media & Technology Group will sell a licensed, high-speed data feed of Truth Social posts from 10 influential accounts to banks and algorithmic trading firms, the company announced. The product, called Truth API, is designed to deliver posts faster than standard push notifications.
The main account is President Donald Trump's, who has used the platform to announce tariff policy shifts and trade restrictions. On April 9, 2025, major U.S. indices turned higher after Trump posted that he would pause most new tariffs for 90 days.
"Until now... firms that prioritize tracking influential Truth posts have relied on manual monitoring. Truth API closes the gap," the company said in a statement.
The feed will target organizations "most impacted by the cost of a delay in information," like algorithmic trading firms, according to the statement.
"Markets already move on Truth Social posts. As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company," interim CEO Kevin McGurn told Reuters.
This is the company's first step into data licensing, opening a new revenue stream as TMTG struggles to scale against larger rivals like Meta and X.
"As far as I know, the only market-moving poster on Truth Social is Trump himself and his posts definitely move the market," said Mark Spiegel, managing member and portfolio manager at Stanphyl Capital Partners, in comments to Reuters.
Senator Ron Wyden, the top Democrat on the Senate Finance Committee, criticized the move, saying it would financially benefit the Trump family and "make Wall Street traders rich," Reuters reported.
The Donald J. Trump Revocable Trust holds roughly 114.75 million shares, or about 41% of TMTG's outstanding stock, according to regulatory filings. The trust administers the president's investments and is overseen by his children.
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