Trump Media Drops CRO Treasury Plan, ETF Deal With Crypto.com

CRO lost as much as 5% after the announcement. The decline reflects the removal of what traders had viewed as a new source of institutional demand for the token.

The split also covers a separate ETF arrangement. Crypto.com was to provide services – including custody of certain assets and staking – for exchange-traded products that Yorkville America planned to develop. Yorkville's other ETF activity remains unchanged; the decision only affects Crypto.com's role in that specific collaboration. Trump Media had previously filed two crypto ETF proposals tied to Bitcoin, Ethereum and CRO. The end of the Crypto.com agreement now forces the partners to reassess the technical setup of those products if they proceed.

Trump Media said it wants to refocus on its media operations, monetize its data and pursue its merger with energy company TAE, a deal the group hopes to complete by the end of 2026. The withdrawal from the CRO project looks as much like a resource reallocation as a strategic retreat.

The move does not amount to a clean exit from digital assets. Trump Media still held 9,542 bitcoins at the end of the second quarter, according to its latest filing. The company also recently transferred 2,628 BTC to addresses associated with Crypto.com, while its overall Bitcoin reserves have been shrinking. The group is shifting from an aggressive crypto expansion into tighter capital management, not leaving the sector.

Crypto projects linked to Donald Trump and his family have drawn scrutiny over potential conflicts of interest in Washington. The blocking of the CLARITY Act added pressure around these activities, though the official statement does not cite regulation as the direct reason for the split.