Truist relaunched its business checking bonus with a $800 tier, up from $400. The offer includes a 180-day hold and a deposit window between days 30 and 90.
Alpha Score of 60 reflects moderate overall profile with strong momentum, moderate value, strong quality, poor sentiment.
Truist brought back its business checking account bonus on July 17, this time with a higher tier. The bank now offers $400 or $800 for new accounts, depending on the deposit tier. The promotion is available in 17 states plus Washington, D.C.
Customers must keep the account open for 180 days or forfeit the bonus. The deposit requirement now comes with a holding period between days 30 and 90, a change from the previous version where only a deposit was needed. The account carries no monthly fees.
The read-through for other regional banks is straightforward. When a large regional player like Truist boosts its cash-incentive offer, competitors often follow with similar or better terms in the same footprint. Banks including Regions, Fifth Third, and PNC have run comparable business checking bonuses in the past year. None have yet matched the $800 ceiling.
Truist, formed by the merger of BB&T and SunTrust, has used sign-up bonuses before. BB&T offered $300, SunTrust $400. The combined entity is now testing a higher threshold to attract small-business deposits.
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