True Wealth Hits CHF 3 Billion, Third Billion in 10 Months

True Wealth crossed CHF 3 billion in assets under management, the Swiss digital wealth manager said this week. The third billion came in 10 months. The first billion took several years after the platform launched in 2013.

The firm now manages more than 45,000 client accounts. Oliver Herren, co-founder of True Wealth, wrote on LinkedIn that being a customer himself keeps him close to the product. “We are only at the beginning. Let’s keep going,” he said.

The company built the platform to make professional wealth management accessible at low cost. The latest milestone suggests growing adoption of automated investment services among Swiss investors.

No further details on profitability or valuation were disclosed.