Edenred's API platform powers Toolstation's new gift cards, redeemable across 590 UK branches, online and via app, with loads from £1 to £500.
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Edenred Payment Solutions, a regulated electronic money institution, has launched a closed-loop, omnichannel gift card programme for Toolstation. It is the first gift card offering from the UK multi-channel retailer of tools and building supplies. The cards are live across Toolstation's 590-plus UK branches and online, including the mobile app, with load values from £1 to £500. The closed-loop structure means the cards can only be spent at Toolstation.
The programme went from initial conversation to launch in eight weeks, Edenred said. It runs on Edenred's API-based payments platform, which handles real-time top-ups and balance enquiries. Redemptions are processed directly inside Toolstation's checkout systems with no third-party redirects.
Edenred said it consulted with Toolstation stakeholders on product and industry best practices before defining the requirements. The company also supplies Toolstation's team with customer service management tools and analytics dashboards covering activity, breakage, customer behaviour and campaign performance. The programme opens a new brand-activation channel for Toolstation and supports customer engagement, loyalty and revenue, Edenred said.
"Toolstation is the latest retailer to recognise the importance of incorporating gift cards into their customer proposition," Rehana Mitha, managing director at Edenred Payment Solutions, said in a statement. "They set an ambitious goal of integration, card manufacture, and launch in their stores in just eight weeks. Our dedicated project team worked with great agility and close collaboration with several Toolstation stakeholders to meet this timeline."
Toolstation's customer director, Chris Other, said the cards are meant to remove friction for tradespeople and DIY shoppers. "We know our customers value speed, convenience, and flexibility above all else, which is why we have introduced a gift card offering," he said. "Whether it's a £10 thank-you or a £500 investment toward a serious toolkit upgrade, gifting the trades and DIYers has never been simpler."
The cards can be used as promotional incentives or competition rewards through Toolstation's existing loyalty initiatives, Edenred said. The company described the launch as a step toward broader community and B2B programmes tied to the gift card infrastructure.
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