Tonic's CREATINE + BRAIN combines creatine, taurine, biotin and blueberry in a single daily scoop, launching in 400 Tesco stores at £10 for 20 servings.
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Tonic, the UK vitamin brand expanding fastest in retail, is rolling out CREATINE + BRAIN. The product combines 99.9% Creatine Monohydrate with Taurine, Biotin and Blueberry in a single daily scoop, the company said Wednesday.
Creatine has long been associated with bodybuilders and serious athletes. Tonic is betting the category can stretch beyond that core. The new formulation is designed for physical and mental performance, not just gym output.
Sunna van Kampen, founder of Tonic Health, said the company wanted to build something that reflected how people actually live. "Creatine has been pigeonholed into one category for far too long, but we see that's changing," van Kampen said. He called the product a "real game changer" in how consumers think about creatine.
Natalie Louise-Burrows, Tonic's Head of Nutrition, said the understanding of creatine has moved on. "It isn't just for people chasing PBs in the gym," she said. "It's a well-researched compound offering benefits for focus, cognition and energy, as well as muscle strength and recovery." She cited back-to-back meetings, broken sleep, and keeping up with a five-year-old as scenarios where the combination of taurine for energy metabolism and hydration, biotin for normal psychological function, and blueberry's antioxidants could support daily performance. The single-scoop format replaces juggling multiple supplements, she added.
CREATINE + BRAIN contains no added sugar, artificial sweeteners, fillers or bulking agents, is third-party lab tested, and is suitable for vegans. It launches in 400 Tesco stores nationwide, on Tonic's own site, and on Amazon, with an RRP from £10 for 20 servings.
The launch follows Tonic's pattern of moving fast into mass retail with products that widen the supplement category. The company has been adding shelf space in Tesco and other grocers as it pushes beyond the online-native DTC model that built its brand.
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