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Tina Knowles Video Sold Out Kahh Spence's $500K Fragrance Brand
Samir Grey sold out its ONE fragrance in two hours after a Tina Knowles Instagram post, and Kahh Spence's label now projects $1M in sales by end of 2026.
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Celebrity hairstylist Kahh Spence's fragrance brand Samir Grey has passed $500,000 in sales and is projected to reach $1 million by the end of 2026, according to Entrepreneur. The company has been profitable since its first fragrance, ONE, launched in August 2025.
Growth picked up sharply in April, when Tina Knowles posted an Instagram video of Kelly Rowland doing her hair. Rowland, a former client of Spence, had asked to try ONE after seeing his posts on the fragrance, and Spence sent her a bottle. When Spence noticed ONE in the frame of Knowles' video and viewers began asking about it in the comments, he identified the product. The brand sold out of two weeks' worth of inventory within two hours. Website sessions rose about fivefold and the email list grew to three or four times its previous size, Spence said. ONE stayed sold out for about five weeks.
When Samir Grey restocked in May, the company recorded the equivalent of five months of sales in one month.
Spence spent more than a decade as a celebrity hairstylist and beauty expert before starting the company. Instead of the haircare line his résumé might suggest, he built Samir Grey around fragrance and personal care.